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  1. Agrawal's 420: Challenges of Establishing and Growing a Traditional Business

    Authors: Jain, Abhinandan; Sureka, KK;

    Reference No: MAR0510 Pages: 24 Published on: 7, November, 2019

    Abstract: Agrawal’s 420, a cottage industry started in 1962 in Indore, Madhya Pradesh, setup several companies by 2016. Papad business revenues were at INR 70 crores plus. The reasons for setting up the company, its guiding values, facing intensive competitive rivalry, journey of growth, manual manufacturing process, mechanising the process, product portfolio and development, ... More

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  2. Suta: Genesis and Growth of a Slow-Fashion Saree Brand in India

    Authors: Singla, Chitra; Mendonca, Valerie; Ghosh, Atanu; Karna, Amit;

    Reference No: CIIE0036 Pages: 19 Published on: 24, March, 2026

    Abstract: Suta, a handcrafted saree brand co-founded by sisters Sujata Biswas and Taniya Biswas in 2016, quickly became a recognised name in India’s slow-fashion movement. Known for its flagship “Made in Heaven Mul” sarees and founder-led storytelling, Suta built a digitally native, community-driven brand with more than 600,000 social media followers and ... More

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  3. The New Coffee Brand: Bili Hu and its Growth Trajectory

    Authors: Kaul, Asha; Singla, Chitra; Chaudhri, Vidhi ;

    Reference No: STR0487 Pages: 24 Published on: 30, December, 2024

    Abstract: Bili Hu, a premium coffee brand, was founded by Bharat Singhal in 2016. Born out of passion for premium coffee and the accompanying coffee experience, Bili Hu targeted elite customers, without losing sight of Gen Z customers, who wanted an experiential tryst with coffee. In a crowded market of multiple players ... More

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  4. VIKAS AND SAVE: Combining Cause with Commerce

    Authors: Gupta, Vishal; Gopakumar, K V; Brahmbhatt, Kruti;

    Reference No: OB0239 Pages: 21 Published on: 12, June, 2020

    Abstract: This case discusses the evolution of VIKAS, from a small non-profit organisation to a cluster of non-profit as well as for-profit organisations, collectively attempting to address the issues of poverty and under-development. This case discusses the factors that influenced the evolution of VIKAS (non-profit organisation) and SAVE (for-profit organisation). The ... More

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  5. ShareChat and Moj: Building India's Social Media Company

    Authors: Majumdar, Adrija; Chowdhry, Aryan; Jain, Ishaan;

    Reference No: IS0152 Pages: 17 Published on: 18, December, 2025

    Abstract: Founded in 2015, ShareChat scaled by tapping into India’s overlooked regional-language internet users, building a vernacular-first platform designed around content consumption behaviours rather than social connections. Its rapid launch of Moj, within hours of TikTok’s ban, helped the company expand into short-form video. Challenged by deep-pocketed global players such ... More

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  6. Institute of Skill Development and Training - An "Eye" on Strategic Cost Efficiency

    Authors: Desai, Naman;

    Reference No: F&A0551 Pages: 5 Published on: 22, May, 2020

    Abstract: The Institute of Skill Development and Training (ISDT) was established in 2009 by a Nashik based entrepreneur, Yogesh Kothari. ISDT started as a two-person operation in 2009, and has now grown into a 32-employee operation with presence in 18 states in India. ISDT provides training to opticians to improve their eye testing services. ... More

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  7. Entrepreneurship and the Liberal Arts: The Making of Ashoka University

    Authors: Sud, Mukesh; Narayan, Priyank; Agarwal, Medha;

    Reference No: CIIE0015 Pages: 22 Published on: 13, August, 2019

    Abstract: In 2006, four successful entrepreneurs decided to establish a world-class mega university. Initially, the project progressed slowly until Vineet Gupta was able to locate a small plot of land in Sonipat, Haryana. Forty-eight hours before the payment deadline, Ashish Dhawan and Sanjeev Bikchandani agreed to invest in their personal capital to ... More

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  8. Forbes and Company: The Study of an Agency House**

    Authors: Tripathi, D; Mehta, M J;

    Reference No: ECO0069 Pages: 9 Published on: 1, January, 1970

    Abstract: The case represents the beginnings of the agency house in India and the link between this kind of business and the establishment of the managing agency system. ... More

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  9. A Truck is not a Cookie: Matching Supply with Demand at Mahindra Truck and Bus Division

    Authors: Roy, Debjit;

    Reference No: PROD0326 Pages: 18 Published on: 28, November, 2020

    Abstract: Mahindra Trucks and Buses forayed into India's commercial vehicles sector in 2005. However, they had to battle numerous supply chain challenges associated with introducing a new product (a new truck brand) in the market and to gain a noticeable foothold in the market. In this case, we attempt to align customer ... More

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  10. Pramukh Swami Maharaj Shatabdi Mahotsav: Service-Orientation, People Management and Leadership

    Authors: Gupta, Vishal; Gandhi, Manan;

    Reference No: ADCLOD0004 Pages: 25 Published on: 25, November, 2024

    Abstract: The case presents details about how the organisation could inspire its volunteers to complete the project in time with minimal supervision and provide an amazing experience for the visitors. The PSM nagar was constructed within a span of 9 months (including the monsoon period in India from mid-June to September). It ... More

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  11. Structure, Process and Styles: Managing a Forest Corporation

    Authors: Misra, D N; Bhatt, Anil;

    Reference No: BP0166 Pages: 10 Published on: 1, January, 1979

    Abstract: Discusses the gap between the prescribed structures and the actual processes taking place in a government undertaking, and the styles adopted by the principal actors to respond to this anomaly. Also raises questions about the consequences of such a gap for the individuals concerned and the system of government corporation. ... More

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  12. Power Projects and Products Limited (A)

    Authors: Dixit, M R;

    Reference No: BP0220(A) Pages: 11 Published on: 1, January, 1990

    Abstract: This case describes the organization and proceedings of the first business planning conference of Power Projects and Products Limited. The company's profile and motivations for organizing the first business planning conference are presented as background information. Mr Ravindra Gupta, Divisional Manager (Human Resource Development), is required to review the outcome ... More

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  13. Dr. Shah and his Innovations

    Authors: Dixit, M.R.;

    Reference No: BP0384 Pages: 18 Published on: 12, May, 2015

    Abstract: This case describes the innovations of a medical practitioner over six decades of practice. It provides an opportunity to the participants to analyse the motivation, processes, constraints and outcomes or innovating efforts of individuals as opposed to corporates. During his career Dr. Shah has experimented with novel methods of treatment, ... More

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  14. Airport Privatization: Bidding for Delhi and Mumbai (E)

    Authors: Jain, Rekha; Raghuram, G; Gangwar, Rachna;

    Reference No: PSG0102(E) Pages: 5 Published on: 9, April, 2007

    Abstract: Modernization of Delhi and Mumbai airports had been considered as early as 1996 by the Airports Authority of India (AAI). In June 2003, the AAI board approved a modernization proposal. These airports accounted for 47 per cent of the passenger traffic, 58 per cent of cargo traffic and 38 per cent of aircraft movement in 2003 ... More

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  15. Tilebazzar: Selling Tiles and Ceramics Online

    Authors: Verma, Sanjay ;

    Reference No: IS0148 Pages: 23 Published on: 21, March, 2025

    Abstract: The case describes the challenges faced by two young entrepreneurs, Nikita Maheshwari and her brother Shikhar Maheshwari, who founded a company known as Tilebazzar. After trying for more than a year or so they were seriously considering closing the startup. Tilebazzar was an Online match-making platform for tile trading, that ... More

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