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  1. Indiagro Farmer Producer Company

    Authors: Ghosh, Ranjan Kumar; Tank, Nikita; John, Jannet;

    Reference No: CMA0821 Pages: 16 Published on: 27, September, 2021

    Abstract: Indiagro is a national level Farmer Producer Company (FPC) consortium that primarily operates in the government to business segment (G2B). It has been appointed by NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and the Central Government Department of Consumer Affairs to procure onions under the Price Stabilization ... More

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  2. Zoho Corp: Value Driven Business Model

    Authors: Narayanaswami, Sundaravalli ;

    Reference No: STR0492 Pages: 26 Published on: 25, July, 2025

    Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More

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  3. VIKAS AND SAVE: Combining Cause with Commerce

    Authors: Gupta, Vishal; Gopakumar, K V; Brahmbhatt, Kruti;

    Reference No: OB0239 Pages: 21 Published on: 12, June, 2020

    Abstract: This case discusses the evolution of VIKAS, from a small non-profit organisation to a cluster of non-profit as well as for-profit organisations, collectively attempting to address the issues of poverty and under-development. This case discusses the factors that influenced the evolution of VIKAS (non-profit organisation) and SAVE (for-profit organisation). The ... More

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  4. Pramukh Swami Maharaj Shatabdi Mahotsav: Service-Orientation, People Management and Leadership

    Authors: Gupta, Vishal; Gandhi, Manan;

    Reference No: ADCLOD0004 Pages: 25 Published on: 25, November, 2024

    Abstract: The case presents details about how the organisation could inspire its volunteers to complete the project in time with minimal supervision and provide an amazing experience for the visitors. The PSM nagar was constructed within a span of 9 months (including the monsoon period in India from mid-June to September). It ... More

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  5. Airport Privatization: Bidding for Delhi and Mumbai (A)

    Authors: Jain, Rekha; Raghuram, G; Gangwar, Rachna;

    Reference No: PSG0102(A) Pages: 48 Published on: 4, April, 2007

    Abstract: Modernization of the Delhi and Mumbai airports had been considered as early as 1996 by the Airports Authority of India (AAI). In June 2003, the AAI board approved a modernization proposal. The two airports accounted for 47 per cent of the passenger traffic, 58 per cent of cargo traffic and 38 per cent of aircraft ... More

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  6. Airport Privatization: Bidding for Delhi and Mumbai (E)

    Authors: Jain, Rekha; Raghuram, G; Gangwar, Rachna;

    Reference No: PSG0102(E) Pages: 5 Published on: 9, April, 2007

    Abstract: Modernization of Delhi and Mumbai airports had been considered as early as 1996 by the Airports Authority of India (AAI). In June 2003, the AAI board approved a modernization proposal. These airports accounted for 47 per cent of the passenger traffic, 58 per cent of cargo traffic and 38 per cent of aircraft movement in 2003 ... More

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  7. Airport Privatization: Bidding for Delhi and Mumbai (C)

    Authors: Jain, Rekha; Raghuram, G; Gangwar, Rachna;

    Reference No: PSG0102(C) Pages: 1 Published on: 9, April, 2007

    Abstract: Modernization of the Delhi and Mumbai airports had been considered as early as 1996 by the Airports Authority of India (AAI). In June 2003, the AAI board approved a modernization proposal. The two airports accounted for 47 per cent of the passenger traffic, 58 per cent of cargo traffic and 38 per cent of aircraft ... More

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  8. Airport Privatization: Bidding for Delhi and Mumbai (D)

    Authors: Jain, Rekha; Raghuram, G; Gangwar, Rachna;

    Reference No: PSG0102(D) Pages: 3 Published on: 9, April, 2007

    Abstract: Modernization of the Delhi and Mumbai airports had been considered as early as 1996 by the Airports Authority of India (AAI). In June 2003, the AAI board approved a modernization proposal. The two airports accounted for 47 per cent of the passenger traffic, 58 per cent of cargo traffic and 38 per cent of aircraft ... More

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  9. The New Coffee Brand: Bili Hu and its Growth Trajectory

    Authors: Kaul, Asha; Singla, Chitra; Chaudhri, Vidhi ;

    Reference No: STR0487 Pages: 24 Published on: 30, December, 2024

    Abstract: Bili Hu, a premium coffee brand, was founded by Bharat Singhal in 2016. Born out of passion for premium coffee and the accompanying coffee experience, Bili Hu targeted elite customers, without losing sight of Gen Z customers, who wanted an experiential tryst with coffee. In a crowded market of multiple players ... More

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  10. WanderingJane: Empowering Solo Women Travellers

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Mall, Sunita ;

    Reference No: STR0486 Pages: 16 Published on: 19, May, 2025

    Abstract: It was December 07, 2023. Garima Pande and Akshat Sharma, the founders of WanderingJane (WJ)—a Bengaluru-based travel startup catering to solo female travellers—were contemplating the company’s future directions. They were considering how to put their best foot forward: whether to concentrate on the current segment of solo female travellers, ... More

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  11. ShareChat and Moj: Building India's Social Media Company

    Authors: Majumdar, Adrija; Chowdhry, Aryan; Jain, Ishaan;

    Reference No: IS0152 Pages: 17 Published on: 18, December, 2025

    Abstract: Founded in 2015, ShareChat scaled by tapping into India’s overlooked regional-language internet users, building a vernacular-first platform designed around content consumption behaviours rather than social connections. Its rapid launch of Moj, within hours of TikTok’s ban, helped the company expand into short-form video. Challenged by deep-pocketed global players such ... More

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  12. Social Transformation of Indian Tribal Community: Unlocking the Potential by Healthcare

    Authors: Ravichandran, N.; Patel, Malay;

    Reference No: BP0397 Pages: 15 Published on: 10, January, 2017

    Abstract: The case documents the evolution of an eye care hospital promoted by not-for profit organization located in Mandvi, District-Surat, close to the tribal community of Gujarat state, India. In a short span of five years (as of 2016), the trust has evolved as a community hospital. The value proposition of the ... More

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  13. Circles (B): Launch and Pivot

    Authors: Mendonca, Valerie; Karna, Amit; Mukherjee, Saral;

    Reference No: CIIE0025(B) Pages: 8 Published on: 3, December, 2021

    Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and ... More

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  14. The Amara Raja Group (B): Transforming The HR Function for Vision 2025 and Beyond

    Authors: Varkkey, Biju; Shaik, Farheen Fathima;

    Reference No: HRM0241(B) Pages: 20 Published on: 2, February, 2023

    Abstract: This case, Amara Raja Group (B): Vision 2025 is set in 2019 where the HR department has gone through multiple interventions commencing in 2017, including building a business specific recruitment strategy, making HR digital, and development of an employee value proposition. With changes in external environment including increased digitisation, automation, and industry 4.0 along ... More

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  15. Contactless Patient Monitoring: Har Bed Dozee Bed

    Authors: Kapoor, Anuj; Pingali, Viswanath; Kant, Vishnu;

    Reference No: ECO0368 Pages: 9 Published on: 31, December, 2024

    Abstract: This case explores Dozee—an artificial intelligence (AI)-powered, Internet of Things (IoT)-enabled system for remote patient monitoring. Dozee is the flagship product of Turtle Shell Technologies, co-founded by Mudit Dandawat and Gaurav Parchani. The product enables contactless tracking of vital health parameters such as heart rate and blood ... More

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