Reference No: PSG0071Pages: 60Published on: 25, March, 1996
Abstract: This case focuses on the strategic management issues of a medium sized shipping company head-quartered in London with other operating locations in Cyprus and Bombay. The case highlights issues in managing a global business. It also brings forth issues in entrepreneurship, showing the drive of a non-resident Indian who started ... More
Reference No: MAR0275(D)Pages: 9Published on: 1, January, 1983
Abstract: The case is concerned with the vital issue of creative execution. The various stages in the development of the campaign and interaction between the advertiser and the advertising agency are brought out with the help of the material prepared by the agency for providing alternatives for consideration to the client. ... More
Reference No: OB0204(B)Pages: 37Published on: 19, August, 2008
Abstract: In May 2005, the Wilh Wilhelmsen (WW) group took the decision of acquiring Unitor. The price was settled at 73.5 NOK. Despite obvious complementarity, it wasn't an easy decision. The acquisition had posed major challenges due to diversity in geographies, systems, products and markets. It was anticipated that this move would, mainly, ... More
Reference No: IMG0016Pages: 32Published on: 15, June, 1999
Abstract: Ranbaxy Laboratories Limited, a major player in the Indian pharmaceutical industry, is one of the few Indian multinational corporations. The case describes the evolution of the company from a small beginning in the 1950s to a leadership position in the Indian pharmaceutical industry. The case describes the strategies pursued by ... More
Reference No: MAR0490Pages: 15Published on: 13, April, 2017
Abstract: The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it ... More
Reference No: BP0172Pages: 45Published on: 1, January, 1982
Abstract: This case describes the growth of L&T Limited as a whole and its business groups in particular since inception. Information on two major subsidiaries is also provided. The case is intended as a vehicle for analyzing and discussing issues in corporate growth. Examples of backward integration, possibilities for forward ... More
Reference No: PSG0012TECPages: 14Published on: 1, January, 1979
Abstract: This note describes the MIES that was designed for monitoring PHC performance. A study was carried out on the monthly performance of 80 PHCs in six districts in Uttar Pradesh. One significant factor influencing performance of a PHC was the quality and quantity of supervision by district authorities. On the basis ... More
Reference No: MAR0219TECPages: 25Published on: 1, January, 1979
Abstract: Explains how advertising helps to bridge the communication gap between producers and consumers. Personal selling and advertising are two forms of business communications to which consumers respond. Advertising is done in a non personal manner through intermediaries or media. The function of advertising is to contribute towards the greater availability ... More
Reference No: OB0054Pages: 2Published on: 1, January, 1974
Abstract: The life history of an entrepreneur who has a lot of potentiality, imaginativeness and ideas but who cannot put them into practice due to over?ambitiousness. An example of how he has been struggling to operationalize his ideas. ... More
Reference No: ECO0082Pages: 14 Published on: 1, January, 1970
Abstract: Illustrates the transition of indigenous banking into modern banking system in a princely state in India. It also emphasizes the effect of environment on the growth of banking and the encouragement given by a princely state to such business. ... More
Reference No: PROD0314Pages: 25Published on: 9, January, 2017
Abstract: The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. ... More
Reference No: BP0144(I)Pages: 38Published on: 1, January, 1983
Abstract: Deals with a new control system designed to achieve the explicit goals spelled out by the management. The Case describes the development of the new system which is interlinked with the new decentralized setup, both of which take place in stages from 1981 and are not fully complete by December 1982. The ... More
Reference No: PSG0127Pages: 19Published on: 28, March, 2018
Abstract: Solar energy is on a rising trend internationally and in India. The government target of 100 GW solar capacity by 2022 from the present 12 GW is providing a major push for growth in India. However technological development and market competitiveness are pushing down the prices of solar power. The CEO of Amplus ... More
Reference No: F&A0411(B)Pages: 13Published on: 1, January, 1991
Abstract: The case focuses on the emergence of Neycer as an acquisition target for Spartek. The case would seek discussion of Neycer's background, how it became a takeover target, the strategic fit between Neycer and Spartek, and valuation of Neycer for acquisition. The case could extend discussions on the details of ... More
Reference No: MAR0070Pages: 8Published on: 1, January, 1966
Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More
