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Search results for 'marketing cases 20'

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  1. Chemical Products Limited (B) - Research Design

    Authors: Jain, Abhinandan K;

    Reference No: MAR0421(B) Pages: 6 Published on: 8, June, 2011

    Abstract: The case describes briefly the problem definition stage and details of the research plan for collecting information to address the question: "whether to set up a plant for manufacturing synthetic menthol through the process invented by the R&D Division of Chemical Products Limited?". The plan includes a description of ... More

  2. Sanand Taluka Cooperative Marketing Society Limited **

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0200 Pages: 11 Published on: 12, December, 1970

    Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More

  3. Features of Rural Marketing in India

    Authors: Gupta, V K; Gopalaswamy, T P;

    Reference No: CMA0201TEC Pages: 38 Published on: 18, November, 1970

    Abstract: Describes the conditions under which agriculture is carried out in India, the manner in which people earn their livelihood, the components of their expenditure and savings and capital formation. It also deals with the relative position of various districts in selected states in terms of generating income their potentialities for ... More

  4. Shri Daxin Gujarat Sahakari Cotton Marketing Union Limited, Surat **

    Authors: Desai, D K;

    Reference No: CMA0020 Pages: 19 Published on: 1, January, 1965

    Abstract: The chairman of the union is faced with a problem of developing a policy of advising the member co-operative societies to increase the volume of business by pooling cotton from the farmers in order to effect economies of sale. The teaching focus is on the problems of "pooling" cotton and ... More

  5. Fertilizer Purchase Behaviour of Farmers

    Authors: Gupta, V.K.; Gopalaswamy, T P;

    Reference No: CMA0202 Pages: 14 Published on: 18, November, 1970

    Abstract: This case discusses in detail the purchase behaviour of fertilizers by farmers and answers the famous marketing "Ws" like, who, why when, what, where, etc. ... More

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