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Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

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  1. Jhalawar Fruit Growers' Marketing Cooperative Society Limited: A Case Proposal

    Authors: Gupta, Ramesh;

    Reference No: CMA0685 Pages: 10 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data.  The case can be used to teach in a comprehensive way the cost concepts, ... More

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  2. Short-term Versus Long-term Gains in Groundnut System

    Authors: Ranade, C G; Sah, D C;

    Reference No: CMA0548 Pages: 12 Published on: 1, January, 1981

    Abstract: Helps in understanding the gains of vertical integration in a commodity system, and the long-term gains of processing versus short-term gains of marketing the commodity in original form. ... More

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  3. Setting up of Procurement Targets (B) **

    Authors: George, P S;

    Reference No: CMA0329(B) Pages: 4 Published on: 8, August, 1975

    Abstract: After identifying the variables influencing the marketing surplus, an attempt is made to quantify the marketable surplus available in a given region. The case provides the data needed for such an analysis. ... More

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  4. Tanjore Cooperative Marketing Federation (A) **

    Authors: Gupta, V K;

    Reference No: CMA0176(A) Pages: 11 Published on: 5, September, 1969

    Abstract: This case is on organisation building in a firm which is operating under highly dynamic market conditions. It relates to building up of a procurement organization which is the key to successful operations of a rice mill. The questions raised are what makes an organization viable, what are the skills ... More

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  5. Dudhudyog Dairy (B)

    Authors: George, P S;

    Reference No: CMA0185(B) Pages: 7 Published on: 20, January, 1970

    Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More

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  6. Elastomers in India

    Authors: Gupta, Tirath; Ahuja, Vinod;

    Reference No: CMA0687TEC Pages: 18 Published on: 1, January, 1989

    Abstract: The note presents some facts and observations pertaining to natural, synthetic, and reclaimed rubber production, marketing, and processing. Issues on demand-supply management, pricing policy, marketing organizations, etc. have been raised. ... More

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  7. West Godavari District Cooperative Marketing Society Limited

    Authors: Gupta, V K;

    Reference No: CMA0600 Pages: 24 Published on: 1, January, 1984

    Abstract: The case examines the technical and economic performance of a modern rice mill plant. ... More

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  8. Raipur Block Development Cooperative Marketing Society Limited **

    Authors: Gupta, V K; Mathur D.P.;

    Reference No: CMA0194 Pages: 12 Published on: 10, February, 1970

    Abstract: Deals with the problem of under-utilization of the installed capacity of both the modern sheller rice mills. ... More

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  9. Fixation of Wheat Procurement Price For The Marketing Year 1977-78

    Authors: Chokshi, S N; ;

    Reference No: CMA0448 Pages: 22 Published on: 20, August, 1977

    Abstract: The case deals with the problem of fixation of procurement prices of wheat at the highest policy-making level in the country. ... More

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  10. Integration of the Paddy-Rice System: Sri Lanka Paddy Marketing Board (A) **

    Authors: George, P S;

    Reference No: CMA0335(A) Pages: 6 Published on: 8, August, 1975

    Abstract: This case describes various economic factors affecting the Sri Lanka paddy-rice system. Historical data are available on production, yield, prices, storage capacity, milling capacity, distribution arrangements. Some of the problems of the existing system are also identified. ... More

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  11. Gujarat Agro-Industries Corporation Limited, Ahmedabad **

    Authors: George, P S;

    Reference No: CMA0211 Pages: 12 Published on: 10, November, 1971

    Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More

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  12. Setting a Distribution Channel for Pesticides in India: Union Carbide India Limited

    Authors: Desai, D K;

    Reference No: CMA0064 Pages: 12 Published on: 26, December, 1966

    Abstract: The case deals with the problems faced by a firm which wants to set up a distribution channel for the new products which it wanted to manufacture. ... More

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  13. Reservoir Fisheries Development in Gujarat

    Authors: Gupta, Ramesh;

    Reference No: CMA0683 Pages: 9 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The cases can be used to teach in a comprehensive way the cost concepts, ... More

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  14. Sanand Taluka Cooperative Marketing Society Limited **

    Authors: Gupta, V K; Mathur, D P;

    Reference No: CMA0200 Pages: 11 Published on: 12, December, 1970

    Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More

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  15. Features of Rural Marketing in India

    Authors: Gupta, V K; Gopalaswamy, T P;

    Reference No: CMA0201TEC Pages: 38 Published on: 18, November, 1970

    Abstract: Describes the conditions under which agriculture is carried out in India, the manner in which people earn their livelihood, the components of their expenditure and savings and capital formation. It also deals with the relative position of various districts in selected states in terms of generating income their potentialities for ... More

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