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  1. The Concept of Pricing to Market and Exchange Rate Pass Through

    Authors: Varma, Poornima;

    Reference No: CMA0816TEC Pages: 5 Published on: 7, March, 2017

    Abstract: The note discusses the non-competitive pricing behaviour of exporting firms boned on the theory developed by Krugman (1987) known as pricing to market behaviour. The note discusses how do we understand whether firm is able to price discriminate boned or how a firm changes export prices with respect to changes in ... More

  2. Ticket Pricing in Sports

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0478TEC Pages: 13 Published on: 17, March, 2016

    Abstract: Ticket pricing is an important source of revenue for sports events. This note explains the ticket pricing practices that are followed for sports events. It discusses, pricing objectives, the determinants of prices and various pricing strategies in this field. This note will be useful to PGP participants for pricing and ... More

  3. Royal Challengers Bangalore: Pricing of Tickets at the Stadium

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0498 Pages: 17 Published on: 5, February, 2019

    Abstract: Royal Challengers Bangalore, an IPL franchise cricket team, was representing Bangalore city in the Indian Premier League (IPL). The team had a huge fan following and a brand valuation of USD 88 million in 2017. RCB made profits worth INR 3.15 crore for the first time in FY 17. Tickets formed a very small ... More

  4. Sports Sponsorship Valuation and Pricing

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0460TEC Pages: 6 Published on: 16, March, 2015

    Abstract: This note aims at introducing the students to the concept of sponsorship valuation and pricing. It explains challenges to sponsorship valuation, factors affecting valuation. It discusses sources of sponsorship value and various approaches for sponsorship valuation like cost plus pricing, historical data approach, equivalent opportunity approach, etc. It also highlights ... More

  5. Pricing Strategies for Branded Consumer Products

    Authors: Vora, M N;

    Reference No: MAR0293TEC Pages: 28 Published on: 1, January, 1987

    Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More

  6. Vardhman Special Steels Limited (VSSL): Growth and Pricing for a Tier 2 Supplier

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0524 Pages: 18 Published on: 30, December, 2021

    Abstract: Vardhman Special Steels Limited (VSSL), a Ludhiana based Special Steels manufacturer supplied 98% of its steel to automotive sector. It has recently collaborated with Aichi steel, Japan with the aim of improving the quality of their steel, increasing capacity, and reducing cost. However, COVID 19, a global pandemic, hit their plans as ... More

  7. Online Pricing Mistakes

    Authors: Pathak, Akhileshwar;

    Reference No: BP0405 Pages: 14 Published on: 31, March, 2017

    Abstract: Online stores sell thousands of products and services. Despite all care, mistakes can get made. These mistakes can have severe implications for the seller. A contract once formed is normally binding on the parties. The seller gets bound to sell at the mistaken price. Can an online seller get out ... More

  8. CCI: Optimal Floor Pricing Model for the E-Auction Market

    Authors: Narayanaswami, Sundaravalli;

    Reference No: O&DS0001 Pages: 8 Published on: 3, August, 2023

    Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More

  9. Tanishq: Pricing, Retail Selling and Inventory Management of Jewellery

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0518 Pages: 20 Published on: 9, November, 2020

    Abstract: The Indian jewellery market is highly fragmented and ruled over by local players. Many unethical practices exist in the jewellery market, like the under caratage of gold, misrepresentation of quality, etc. Tanishq, part of Tata Group, is known for maintaining high ethical standards and delivering value to its customers through ... More

  10. Hundred Million Dollar Beta

    Authors: Varma, Jayanth R.; Virmani, Vineet;

    Reference No: F&A0534 Pages: 8 Published on: 11, July, 2016

    Abstract: This case is about the practical and conceptual issues involved in estimating the beta of a company for the purpose of computing the cost of capital using the CAPM (Capital Asset Pricing Model). In many applications of the CAPM in the classroom, the beta is assumed to be known or ... More

  11. Sai Coating: Detonation Spray Gun

    Authors: Sahay, Arvind;

    Reference No: MAR0505 Pages: 6 Published on: 2, May, 2019

    Abstract: Sai Coating, a small entrepreneurial firm, was one of the three firms that had received the license from ARCI for marketing the Detonation Spray Coating (DSC). Sai Coating made and sold the detonation gun (D-Gun) to three sectors, namely: Wire Drawing, Textiles and Aero components. The coating enhanced the life ... More

  12. The Mispriced ADRs of Allied Irish Banks

    Authors: Jacob, Joshy; Varma, Jayanth R.;

    Reference No: F&A0519 Pages: 9 Published on: 31, March, 2015

    Abstract: After the global financial crisis of 2008, Allied Irish Banks (AIB) was rescued by the Irish government.During 2013 and 2014, the tiny fraction of shares remaining with the public appeared to be vastly overvalued in the Irish stock market. The American Depository Receipts (ADRs) of AIB appeared to be overvalued even relative ... More

  13. Whatfix: Product Innovation, Selling, Pricing and Customer Experience Management for a New Category—DAP

    Authors: Tiwari, Tara; Sahay, Arvind;

    Reference No: MAR0533 Pages: 23 Published on: 16, August, 2023

    Abstract: The Digital Adoption Platform (DAP) software market had just started to gain traction. Whatfix was emerging (and was recognised) as a leader in the DAP space. When the company had entered the market, its products had been industry-agnostic. However, with the acceleration in digital transformation triggered by the COVID-19 pandemic, ... More

  14. Vidyarthi Transport Corporation

    Authors: Raghuram, G;

    Reference No: QM0225 Pages: 7 Published on: 1, January, 1992

    Abstract: This case enumerates the various forms of concessions given to students. The aim of the case is to develop a methodology to calculate the subsidy payment due to Vidyarthi Transport Corporation from the government. The use of a spreadsheet like LOTUS 1-2-3 can be demonstrated in this case. ... More

  15. Pricing Decisions

    Authors: Gupta, G S;

    Reference No: ECO0316TEC Pages: 19 Published on: 1, January, 1989

    Abstract: The note provides a systematic discussion on the following aspects of product pricing: (a) price determinants, (b) optimum pricing under various objectives, varying competition, varying government interventions, discriminatory pricing, and pricing under multi-plant and multi-product situations, (c) pricing practices, and (d) synthesis between optimum pricing and pricing practices. The various ... More

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