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  • Authors: Misra, Sasi B

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  1. Mr Sadanand and PERT

    Authors: Gaikwad, V R; Misra, Sasi B;

    Reference No: CMA0304 Pages: 13 Published on: 16, October, 1974

    Abstract: The chief executive officer of a district (CEO) introduced some changes in methods of work and other organizational practices. He introduced PERT and CPM at the district level trained various officers in the new techniques. After his transfer from the district, the organization reverted back to the old practice. This ... More

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  2. Pratap Mehta

    Authors: Sambrani, Shreekant; Misra, Sasi B;

    Reference No: OB0042 Pages: 2 Published on: 1, January, 1976

    Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More

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  3. The Bases of Social Influence

    Authors: Misra, Sasi B;

    Reference No: OB0068TEC Pages: 3 Published on: 1, January, 1975

    Abstract: At some time or the other, in the course of our social life, those of the people with whom we come in contact influence, in some way, our cognitions, beliefs, attitudes and behaviour. The basis of such social influence may be voluntary or enforced, and dependent or independent. Information, reward ... More

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  4. Metaverbal Messages in Personal Interactions

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0090TEC Pages: 6 Published on: 1, January, 1975

    Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More

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  5. PSYCHOGRAPHICS

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0095TEC Pages: 4 Published on: 1, January, 1976

    Abstract: This note reviews the literature on psychographic variables as they affect consumer behaviour. The review mainly draws upon an article by wells (1975). The review specifically draws the psychographic profile of the heavy user of shotgun ammunition. It also by way of example, shows how market segmentation of stomach remedy users ... More

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  6. Stereotypes

    Authors: Arul, M J; Misra, Sasi B;

    Reference No: OB0104TEC Pages: 5 Published on: 1, January, 1975

    Abstract: Stereotypes are distorted perceptions and opinions we have about groups of people. Such distortions arise from various sources that are too weak to warrant generalizations. Stereotyped views of people vitiate one's new experiences and learning. An awareness of this common flaw in human behaviour can, however, salvage us from snap ... More

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  7. Declining Work Motivation in India: How to Get the Reluctant Horse to Drink?

    Authors: Kanungo, Rabindra N; Misra, Sasi B;

    Reference No: OB0170TEC Pages: 11 Published on: 1, January, 1984

    Abstract: This paper attempts to diagnose the possible causes of motivational deficit among employees in Indian organizations, and suggests what management should do in order to motivate employees for greater productivity and organizational effectiveness. Some of the organizational determinants of low work motivation among employees are: poor manpower planning in appropriate ... More

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  8. Six Essentials of Test Making

    Authors: Misra, Sasi B; Desai, T P;

    Reference No: OB0186TEC Pages: 11 Published on: 1, January, 1991

    Abstract: This note describes the basic steps of psychological test construction in terms of its psychometric dimensions. These are: test specification and item selection, item analysis, tests of reliability and validity, test standardization, and objectivity. ... More

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  9. Vivek Makes the Choice

    Authors: Misra, Sasi B; Ramnarayan, S;

    Reference No: OB0188 Pages: 3 Published on: 1, January, 1992

    Abstract: Mr. Vivek Kumar, a young and well-paid marine engineer, was an applicant to the Doctoral Programme of IIMA. Based on his performance in aptitude tests and personal interview, he was offered admission to the programme starting 1992. He does not accept the Institute's offer of admission and writes a letter to ... More

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  10. Measurement of Attitudes

    Authors: Arul, M J; Misra, Sasi B;

    Reference No: P&IR0109TEC Pages: 11 Published on: 1, January, 1977

    Abstract: Describes several approaches and techniques of attitude measurement, like direct observation, self report, and attitude scales. The specific attitude scales described in some detail are: Thurstone's scale, Likert's scale, the Scalegram techniques, and the Semantic differential. The strengths and limitations of various attitude measurement techniques have also been examined. Is ... More

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