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  • Authors: Majumdar, Adrija

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  1. Rebel Foods: Sustaining Growth Through Business Model Innovation

    Authors: Lahiri, Saikat; Bose, Indranil; Majumdar, Adrija;

    Reference No: IS0145 Pages: 18 Published on: 29, November, 2023

    Abstract: Rebel Foods started as a quick service restaurant and eventually morphed into a cloud kitchen provider. The company launched multi-brand cloud kitchens, leveraging the same food preparation space and delivery infrastructure to serve a variety of food missions. Its technology stack included software for inventory management, kitchen management and delivery, ... More

  2. Satsure and Space Tech: Eyes from the Sky or On the Ground?

    Authors: Lahiri, Saikat; Bose, Indranil; Dhar, Suparna; Mukherjee, Deep Narayan; Majumdar, Adrija;

    Reference No: IS0149 Pages: 26 Published on: 21, February, 2025

    Abstract: SatSure, an India-based space technology start-up, leverages satellite remote sensing, big data analytics, machine learning, and cloud computing to provide decision intelligence to enterprises in sectors such as agriculture, finance, and infrastructure. Founded in 2017 by Prateep Basu and others, it developed a suite of products: Sparta for analytics, Sage for ... More

  3. ShareChat and Moj: Building India's Social Media Company

    Authors: Majumdar, Adrija; Chowdhry, Aryan; Jain, Ishaan;

    Reference No: IS0152 Pages: 17 Published on: 18, December, 2025

    Abstract: Founded in 2015, ShareChat scaled by tapping into India’s overlooked regional-language internet users, building a vernacular-first platform designed around content consumption behaviours rather than social connections. Its rapid launch of Moj, within hours of TikTok’s ban, helped the company expand into short-form video. Challenged by deep-pocketed global players such ... More

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