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Authors: Jayachandran, C; Karim, A A;

Reference No: MAR0056 Pages: 10 Published on: 1, January, 1964

Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More

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Authors: Moorthy, Ravi Chandran;

Reference No: MAR0298 Pages: 14 Published on: 1, January, 1989

Abstract: The case covers various aspects of the solar cooker programme in Gujarat. Marketing is covered in detail. Since, the solar cooker programme is a national programme, links of the operating agency in Gujarat with the apex body are discussed. It is compared with programmes in other states. Performance of other ... More

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Authors: Moorthy, Ravi Chandran;

Reference No: MAR0299TEC Pages: 8 Published on: 1, January, 1989

Abstract: The household sector is a reasonably large consumer of energy and in this sector cooking accounts for a large proportion of the energy consumed. The most used fuels are: 1) firewood, 2) kerosene, 3) LPG, and 4) electricity, in that order. Given the available alternatives and potential of solar energy, the note concludes that ... More

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Authors: Ramachandran, K;

Reference No: P&IR0177 Pages: 6 Published on: 1, January, 1989

Abstract: Based on a long-felt need the People's Bank was reorganized. One of the major changes was the creation of a full-fledged department of personnel/industrial relations. Although there were technically qualified persons already on the rolls of the bank to head this department, an outsider with several years banking experience ... More

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Authors: Ravichandran, N;

Reference No: PROD0289 Pages: 17 Published on: 22, June, 2006

Abstract: The case presents the details of logistics operations of a consumer durable product in India. Based on the description related to forecasting, production, planning, dispatches and Information Systems, the participants are encouraged to understand the existing logistics system and identify areas of improvement. ... More

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Authors: Patel, Nitin R; Chand, Suresh;

Reference No: QM0061TEC Pages: 9 Published on: 1, January, 1975

Abstract: Describes the use of various unit record machines for data processing. Various punch card machines such as key punches, verifiers, sorters, collators, reproducers and tabulators are described. ... More

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Authors: Chand, Suresh; Patel, Nitin R;

Reference No: QM0065TEC Pages: 3 Published on: 1, January, 1975

Abstract: Gives the characteristics of various computers being used in India. ... More

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Authors: Ravichandran, N;

Reference No: QM0199TEC Pages: 3 Published on: 1, January, 1986

Abstract: Introduces the concept of probability. Various approaches that lead to the definition of probability, with their advantages as well as disadvantages, are discussed. ... More

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Authors: Ravichandran, N;

Reference No: QM0200 Pages: 8 Published on: 1, January, 1985

Abstract: The case describes a situation where a decision regarding the publications of a manuscript needs to be made. The problem is complicated in view of the uncertainty associated with the demand. The case can be used to illustrate the uncertainties of a decisionmaking situation. ... More

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Authors: Ravichandran, N;

Reference No: QM0201TEC Pages: 6 Published on: 1, January, 1986

Abstract: Defines the concept of the managerial decision-making process (MDP) and introduces linear programming as one of the powerful tools of Operations Research (OR) in managerial decision-making. ... More

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Authors: Ravichandran, N;

Reference No: QM0203 Pages: 13 Published on: 1, January, 1985

Abstract: Presents a problem the Indian Railways faces in deciding to introduce superfast trains. It illustrates the need for a simulation analysis in a complex situation. ... More

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Authors: Ravichandran, N;

Reference No: QM0204 Pages: 7 Published on: 1, January, 1985

Abstract: In this case, the guarantee period of an engineering product is to be determined considering several related factors. ... More

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Authors: Ravichandran, N;

Reference No: QM0233 Pages: 15 Published on: 1, January, 1993

Abstract: The case presents the commercial activities related to the sale of tobacco in multiple locations of the same agency. The documents used and data generated are presented to facilitate computerization. The case focus on system analysis (and issues related to computerization). Adequate operational details of the Tobacco Board are presented. ... More

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Authors: Balachandra, R;

Reference No: PROD0036 Pages: 6 Published on: 1, January, 1966

Abstract: The plant engineer proposes to set up an internal maintenance workshop. The case provides ample material to consider this proposal against the company's existing method of operations that is mostly contractual. ... More

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