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Authors: Gokhale, Srikant Sinha, Piyush Kumar;

Reference No: CFR0005 Pages: 26 Published on: 31, March, 2013

Abstract: A new retail chain of electronic products set business in India. It set a differentiated place in the market place. After 2 years of working it now has to decide future course of action. The company has to choose to selling the business, decide the final price offered or to have ... More

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Authors: Sinha, Piyush Kumar; Ravichandran, N;

Reference No: BP0291 Pages: 13 Published on: 29, March, 2003

Abstract: The case presents industry data related to the air-conditioning industry. A decision needs to be made regarding and existing product line. How to make this decision? What criteria would help is the focus of this case. ... More

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Authors: Sinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek;

Reference No: BP0327 Pages: 6 Published on: 7, May, 2009

Abstract: SAATH is an Ahmedabad based NGO that works for the benefit of slum dwellers. Over the years, it has been able to develop programmes that have brought changes in the lives of its beneficiaries. It stands different from other NGOs in terms of its approach to its programmes. All its ... More

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Authors: Sinha, Piyush Kumar;

Reference No: CFR0001 Pages: 19 Published on: 2, May, 2007

Abstract: This case discusses the possible entry strategy of Aakash Book Store into the Ahmedabad market. The chain store was operating in the state of Kerala. The owner of the chain, Aakash Shetty was evaluating a possible entry into the city, and he had studied the report presented by a group ... More

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Authors: Sinha, Piyush Kumar; Kar, Sanjay Kumar;

Reference No: CFR0002 Pages: 12 Published on: 2, May, 2007

Abstract: The case deals with issues related to the implementation of category management practices faced by Girish Food Store located in Ahmedabad. The store was facing new challenges posed by competition as well as a change in consumer dynamics. In order to provide better services to consumers and manage different product ... More

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Authors: Sinha, Piyush Kumar; Abhishek;

Reference No: CFR0003 Pages: 19 Published on: 27, July, 2009

Abstract: Progressive Corporation has opened a chain of 40 rural retail stores spread in the states of Punjab, Haryana, Gujarat, Maharashtra, Andhra Pradesh, Tamil Nadu, West Bengal, and Orissa. The chain has been created in a mother-daughter format. These stores sell consumer as well as agri-products. A hub-and-spoke distribution network has been ... More

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Authors: Sinha, Piyush Kumar; Sehgal, Amit;

Reference No: CFR0004 Pages: 20 Published on: 27, July, 2009

Abstract: The case looks at the decision options present before a new entrepreneur with regard to the unique concept of a non-vegetarian snack food. Opportunities exist in the market for B2B, retail, franchising, and licensing. However, the perishable nature of the product makes distribution and production difficult. The entrepreneur must ... More

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Authors: Sinha, Piyush Kumar; Raghuram, G;

Reference No: CISG0079 Pages: 19 Published on: 5, September, 2003

Abstract: In April 2001 Canto Systems embarked on a project to deliver a comprehensive integrated system that would cater to magazine company, ABC Inc.s, order processing, accounting and operational needs. CSL chose the " Waterfall Methodology " to develop the system that would have a phased approach with intermediate deliverables. One month into ... More

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Authors: Jain, Rekha; Sinha, Piyush Kumar; Singh, Manjari;

Reference No: IITCOE0002 Pages: 36 Published on: 8, November, 2010

Abstract: Idea Cellular Limited (ICL), a part of the Aditya Birla conglomerate, faced transitional challenges in 2008 as it evolved into a pan Indian player using both inorganic and organic growth paths within the extremely competitive mobile market in India. The areas of concern were in the growth of rural business, management ... More

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Authors: Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar;

Reference No: MAR0420EX Pages: 4 Published on: 8, March, 2011

Abstract: The exercise presents a decision situation for a FMCG company which is on an expansion path and is looking to introduce its product in a new geographic market of neighbouring state. Before they finalize the channel partner, they have to assess the market scenario in the new market. For this, ... More

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Authors: Sinha, Piyush Kumar; Thomas, Sujo;

Reference No: MAR0424 Pages: 20 Published on: 15, May, 2012

Abstract: Incorporated on September 15, 2003, Uttar Gujarat VIJ Company Limited had become an outstanding electricity company engaged in distribution and retail supply of electricity to various parts of Gujarat and in certain areas outside Gujarat. The case examines further scope for utility performance and cost management in electricity retailing and distribution. The ... More

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Authors: Sinha, Piyush Kumar;

Reference No: MAR0346 Pages: 25 Published on: 24, October, 2002

Abstract: This case of the launch of the daily Dainik Bhaskar in Jaipur is aimed at bringing out the realities of the market place in the newspaper industry. It exemplifies the fact that there is nothing called a monopoly market or even a saturated market. It requires vision, courage and most ... More

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