Abstract
The case presents industry data related to the air-conditioning industry. A decision needs to be made regarding and existing product line. How to make this decision? What criteria would help is the focus of this case.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0291 |
| Title | Cool King Limited: |
| Pages | 13 |
| Published on | Mar 29, 2003 |
| Year of Event | 2002 |
| Authors | Sinha, Piyush Kumar; Ravichandran, N; |
| Area | Strategy (STR) |
| Country | India (West) |
| Courses | Competence, Capabilities and Competitive Strategy (CCCS); Strategy Formulation and Implementation (SFI); Strategic Marketing (SM) |
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