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Authors: Roy, Subhadip; Singh, Jyoti;

Reference No: MAR0553 Pages: 16 Published on: 5, June, 2025

Abstract: This case is centred on Prega News, a brand owned by Mankind Pharma in India. Prega News began as a pregnancy testing kit but later diversified into a wide range of products catering to every stage of a woman’s pregnancy journey. By 2024, the brand offered a portfolio of products ... More

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Authors: Shah, B G; Roy, S;

Reference No: F&A0232 Pages: 18 Published on: 1, January, 1973

Abstract: Mr. Krishnan, a technician entrepreneur, started Sharma Founders and Engineers to manufacture iron cylpebs on a job order basis. When the manufacture of cylpebs proved uneconomical, he took to production of ferrous ground castings by cupola and pitfurnace processes. The case describes how the unit is faced with a ... More

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Authors: Roy, Siddhartha; Gupta, G S;

Reference No: ECO0247TEC Pages: 11 Published on: 1, January, 1977

Abstract: The note discusses various theories of consumption behaviour, examines limitations and strengths of each theory, and provides a general consumption function suitable for India. ... More

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