Register / Login
All
  1. Home
  2. Catalog Advanced Search
  3. Results

Catalog Advanced Search

12 item(s) were found using the following search criteria
  • Authors: Prasad, Keshav

Don't see what you're looking for? Modify your search

per page

  1. First National City Bank (A) **

    Authors: Prasad, Keshav;

    Reference No: F&A0171(A) Pages: 21 Published on: 1, January, 1970

    Abstract: Deals with the advertising strategy of a multinational financial institution. Apart from illustrating how FNCB's advertising strategy forms part of the overall corporate strategy, issues relating to the relationship between corporate and specific product advertising, and message and media strategy (including problems of measurement of advertising effectiveness) are raised. ... More

    Buy Case

  2. First National City Bank (B) **

    Authors: Prasad, Keshav;

    Reference No: F&A0171(B) Pages: 10 Published on: 1, January, 1970

    Abstract: Deals with the marketing of the personal loan programme and the role it plays in FNCB's overall marketing strategy. Segmentation as a tool in marketing is well illustrated. In addition, the budgeting process in marketing planning can be well treated through this case. An effective use of the case can ... More

    Buy Case

  3. Bank of Baroda (A) **

    Authors: Shah, B G; Prasad, Keshav;

    Reference No: F&A0175(A) Pages: 10 Published on: 1, January, 1970

    Abstract: Case (A) outlines the role of advertising in the banking industry as understood by a senior bank executive. ... More

    Buy Case

  4. Bank of Baroda (B) **

    Authors: Shah, B G; Prasad, Keshav;

    Reference No: F&A0175(B) Pages: 23 Published on: 1, January, 1970

    Abstract: Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix. ... More

    Buy Case

  5. State Bank Of India (A)

    Authors: Prasad, Keshav;

    Reference No: F&A0176(A) Pages: 14 Published on: 1, January, 1970

    Buy Case

  6. State Bank Of India (B)

    Authors: Prasad, Keshav;

    Reference No: F&A0176(B) Pages: 19 Published on: 1, January, 1970

    Buy Case

  7. Hi-Sell Paperbacks Company

    Authors: Prasad, Keshav;

    Reference No: MAR0093 Pages: 16 Published on: 1, January, 1977

    Abstract: This case describes the situation where the company is concerned about a specific definition of marketing problems relating to both opportunities and threats. The discussion will lead to specification of information needs and an approach to solve sample design problems. ... More

    Buy Case

  8. Hindustan Herbert - Davis Limited

    Authors: Prasad, Keshav;

    Reference No: MAR0106 Pages: 9 Published on: 1, January, 1970

    Buy Case

  9. Southern India Chemicals (A)

    Authors: Prasad, Keshav;

    Reference No: MAR0107(A) Pages: 3 Published on: 1, January, 1973

    Abstract: Case (A) describes the problem faced by the company with respect to price revision in a situation where there are two manufacturers of a basic chemical. The "decision tree" approach could be applied to structuring the problem and for getting the action and event sequence laid out in a logical ... More

    Buy Case

  10. Southern India Chemicals (B)

    Authors: Prasad, Keshav;

    Reference No: MAR0107(B) Pages: 2 Published on: 1, January, 1973

    Abstract: Case (A) describes the problem faced by the company with respect to price revision in a situation where there are two manufacturers of a basic chemical. The "decision tree" approach could be applied to structuring the problem and for getting the action and event sequence laid out in a logical ... More

    Buy Case

  11. Swadeshi Iron and Steel Company **

    Authors: Prasad, Keshav; Paul, S;

    Reference No: ECO0123 Pages: 12 Published on: 1, January, 1967

    Abstract: Concerns the purchasing policy of a large iron and steel company. The company's policy for procuring coal was based on certain considerations and environmental factors that had radically changed during the period under review in the case. How should the company modify its procurement policy in the light of the ... More

    Buy Case
per page

My Cart

You have no items
in your shopping cart.

video title

video content