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Authors: Gupta, Subroto Sen;

Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0178 Pages: 10 Published on: 1, January, 1976

Abstract: The 1969 Liberty shirts campaign came in for much debate for its bold and unorthodox approach. Some said the advertising was entertaining but was too sophisticated to sell. Some predicted ruin; only a few wholeheartedly backed the campaign. This case gives the extracts of an article by Mr. Frank Simoes, the ... More

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Authors: Gupta, Subroto Sen; Sethna, Beheruz;

Reference No: MAR0180(A) Pages: 11 Published on: 1, January, 1976

Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural noncommercial campaign. A ... More

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Authors: Gupta, Nirmal; Vora, M N;

Reference No: MAR0294 Pages: 5 Published on: 1, January, 1988

Abstract: Highlights the working of a small retail shop (pan house), covering the starting of the shop, present status, products handled, and return on investment with different margins earned on various product categories. This case helps in understanding the functioning of a retailer and the various issues involved in retail management. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0322(A) Pages: 7 Published on: 5, May, 1999

Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of the company. Over the years, the company had expanded its business into such areas as ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0322(B) Pages: 6 Published on: 5, May, 1999

Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of company. Over the years, the company had expanded business into areas such as document-processing workstations, ... More

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Authors: Gupta, Achin; Parikh, Anurag; Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

Reference No: MAR0325(D) Pages: 12 Published on: 1, January, 2000

Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0329(A) Pages: 4 Published on: 28, October, 1999

Abstract: The case describes Mr Ashok Desai's experience and the problems he faced as a subscriber to News Today, a weekly news magazine. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0329(B) Pages: 1 Published on: 28, October, 1999

Abstract: This case adds to the data presented in "Ashok Desai Subscribes to News Today (A)" (MAR0329) case. Students should have read the previous case "Ashok Desai Subscribes to News Today (A)" (MAR0329case. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0331 Pages: 4 Published on: 28, October, 1999

Abstract: The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail price printed on the carton was less than the amount he paid. In ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0332(A) Pages: 3 Published on: 28, October, 1999

Abstract: The case describes how and why Professor Ramakant decided to subscribe to a new weekly news magazine, Newlook. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0332(B) Pages: 2 Published on: 28, October, 1999

Abstract: The case describes the experience of Professor Ramakant who subscribed to Newlook, a newsmagazine. It highlights the concerns he had and the problems he faced as a customer. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0332(C) Pages: 4 Published on: 28, October, 1999

Abstract: The case adds to the data presented in Newlook (A), and Newlook (B) cases. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0332(D) Pages: 2 Published on: 28, October, 1999

Abstract: The case describes the experience of Professor Ramakant as a subscriber to a weekly news magazine, Newlook. Students should have read the Newlook (A), (B), and (C) cases. ... More

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