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  • Authors: Arul, M J

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  1. Weigh Master Company Limited

    Authors: Arul, M J;

    Reference No: OB0061 Pages: 6 Published on: 1, January, 1979

    Abstract: Mr. Rego, a fresh post?graduate, responds to a job advertisement, and is selected for a sales job. He joins the company, completes the induction training, and goes selling. His supervisor's style of dealing with him is unacceptable to Rego. He, therefore, resigns; but not until he has "got even" ... More

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  2. Metaverbal Messages in Personal Interactions

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0090TEC Pages: 6 Published on: 1, January, 1975

    Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More

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  3. PSYCHOGRAPHICS

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0095TEC Pages: 4 Published on: 1, January, 1976

    Abstract: This note reviews the literature on psychographic variables as they affect consumer behaviour. The review mainly draws upon an article by wells (1975). The review specifically draws the psychographic profile of the heavy user of shotgun ammunition. It also by way of example, shows how market segmentation of stomach remedy users ... More

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  4. Stereotypes

    Authors: Arul, M J; Misra, Sasi B;

    Reference No: OB0104TEC Pages: 5 Published on: 1, January, 1975

    Abstract: Stereotypes are distorted perceptions and opinions we have about groups of people. Such distortions arise from various sources that are too weak to warrant generalizations. Stereotyped views of people vitiate one's new experiences and learning. An awareness of this common flaw in human behaviour can, however, salvage us from snap ... More

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  5. The Payroll Issue **

    Authors: Arul, M J;

    Reference No: OB0112 Pages: 3 Published on: 1, January, 1980

    Abstract: Managers with ideas are likely to emerge successful if they have patience and perseverance. This case demonstrates how a young manager is able to get his ideas across with patience. A new system of payrolls suggested by him is resisted in the beginning. When he pursues it patiently he succeeds ... More

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  6. Authority and Power

    Authors: Arul, M J; Pestonjee, D M;

    Reference No: OB0116TEC Pages: 4 Published on: 1, January, 1981

    Abstract: This article deals with the processes of authority and power. Power is defined as an influence over others, i.e., one's ability to cause change in the cognition, attitude, behaviour and/or emotion of others. Depending upon its various sources, eight different types of power have been distinguished. These are: ... More

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  7. Measurement of Attitudes

    Authors: Arul, M J; Misra, Sasi B;

    Reference No: P&IR0109TEC Pages: 11 Published on: 1, January, 1977

    Abstract: Describes several approaches and techniques of attitude measurement, like direct observation, self report, and attitude scales. The specific attitude scales described in some detail are: Thurstone's scale, Likert's scale, the Scalegram techniques, and the Semantic differential. The strengths and limitations of various attitude measurement techniques have also been examined. Is ... More

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