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Most Popular cases

List of Most Popular Cases

  1. FoodWorld (A): Market Entry Strategy

    Authors: Koshy, Abraham; Raghuram, G; Banerjee, Bibek;

    Reference No: MAR0325(A) Pages: 21 Published on: 27, September, 1999

    Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More

  2. Comfort in Steam

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0331 Pages: 4 Published on: 28, October, 1999

    Abstract: The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail price printed on the carton was less than the amount he paid. In ... More

  3. Ashok Desai Subscribes to News Today (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0329(A) Pages: 4 Published on: 28, October, 1999

    Abstract: The case describes Mr Ashok Desai's experience and the problems he faced as a subscriber to News Today, a weekly news magazine. ... More

  4. New Look (C)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0332(C) Pages: 4 Published on: 28, October, 1999

    Abstract: The case adds to the data presented in Newlook (A), and Newlook (B) cases. ... More

  5. New Look (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0332(A) Pages: 3 Published on: 28, October, 1999

    Abstract: The case describes how and why Professor Ramakant decided to subscribe to a new weekly news magazine, Newlook. ... More

  6. Ashok Desai Subscribes to News Today (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0329(B) Pages: 1 Published on: 28, October, 1999

    Abstract: This case adds to the data presented in "Ashok Desai Subscribes to News Today (A)" (MAR0329) case. Students should have read the previous case "Ashok Desai Subscribes to News Today (A)" (MAR0329case. ... More

  7. New Look (D)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0332(D) Pages: 2 Published on: 28, October, 1999

    Abstract: The case describes the experience of Professor Ramakant as a subscriber to a weekly news magazine, Newlook. Students should have read the Newlook (A), (B), and (C) cases. ... More

  8. New Look (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0332(B) Pages: 2 Published on: 28, October, 1999

    Abstract: The case describes the experience of Professor Ramakant who subscribed to Newlook, a newsmagazine. It highlights the concerns he had and the problems he faced as a customer. ... More

  9. Lotus Thread Company Limited (C)

    Authors: Jain, Abhinandan K; Raghuram, G;

    Reference No: PROD0228(C) Pages: 9 Published on: 1, January, 2000

    Abstract: This case follows up the case Lotus Thread Company Limited(A) (LTCL-A) by focusing on an important area in the logistical decision making hierarchy. The main issue is that of distribution network design and some of its major consequences. The company, while examining its logistics network has identified three options ... More

  10. FoodWorld (D): Design of MIS

    Authors: Gupta, Achin; Parikh, Anurag; Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

    Reference No: MAR0325(D) Pages: 12 Published on: 1, January, 2000

    Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More

  11. Marketing Strategy for Sunflower Oil

    Authors: Singh, Gurdev;

    Reference No: CMA0791 Pages: 6 Published on: 1, January, 2000

    Abstract: This is a case of a trading firm involved in purchase and sale of edible oils. The firm also owns oilseeds processing facility for own production. It wants to enter in a new market with bulk supply as well as consumer packs of branded refined sunflower oil. Given the edible ... More

  12. Marketing of Edible Oils: Internal Reporting

    Authors: Singh, Gurdev;

    Reference No: CMA0792 Pages: 7 Published on: 1, January, 2000

    Abstract: The case presents a situation where general manager of a trading firm feels the inadequacy of information generated through internal reporting. He urges to change the system such that relevant information for planning and implementation for making decision on inventory management, sales, and recovery would also be important. The case ... More

  13. Aokam Perdana Berhad

    Authors: Varma, Jayanth R; Raghunathan, V;

    Reference No: F&A0455 Pages: 19 Published on: 5, January, 2000

    Abstract: When you hold put options on a convertible bond, it is considered to be a wonderful opportunity to profit from the upside potential of the underlying security while enjoying downside protection. A Singapore-based portfolio manager of a London-based fund has investments in Euro convertibles with put options of a large ... More

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