Reference No: MAR0193Pages: 7Published on: 1, January, 1978
Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, socio psychological variables affecting coffee drinking, etc. called ... More
Reference No: BP0108(B)Pages: 5Published on: 1, January, 1978
Abstract: Case (B) describes in detail a specific project a nd a medium scale paper manufacturi unit which the family is considering. Relevant industry information is briefly sketched. The case raises the following issues: the desirability of the groups pursuing this project, considering the groups strengths and weakness and the paper ... More
Reference No: MAR0203(A)Pages: 2Published on: 1, January, 1978
Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More
Reference No: OB0056(C)Pages: 2Published on: 1, January, 1978
Abstract: Based on research conducted by the personnel manager within the factory and a limited industry survey, action plans to contain absenteeism are discussed. ... More
Reference No: MAR0235Pages: 13Published on: 1, January, 1978
Abstract: The case deals with a large consumer panel (more than 5,000 families) operations. The Textiles Committee, Bombay, is operating this panel on a continuous basis. Executives of a group of textile mills have been considering how they use the information generated by the Textiles Committee. It requires evaluation of panel operation, ... More
Reference No: PROD0142(B)Pages: 13 Published on: 1, January, 1978
Abstract: This case is a sequel to Drexel Pharmaceuticals and Chemicals Company (A). It deals with the designing of appropriate production and inventory policies using simulation. The case can illustrate the process of determining production plans consistent with inventory norms. ... More
Reference No: MAR0191Pages: 14Published on: 1, January, 1978
Abstract: A new medium-sized-company wants to assess the demand for its scooters in India. The case depicts the problem of demand forecasting for scooters using the regression technique. An alternative approach based on the chain ratio method may also be used. The case provides data on the scooter industry since its ... More
Reference No: CMA0466Pages: 10Published on: 21, September, 1978
Abstract: Discusses various considerations in exercising convertibility options by the all-India term-lending institutions - IDBI, IFCI, LIC, and UTI and to highlight the uncertain variables in taking decisions on convertibility options and ways of handling them. ... More
Reference No: BP0155Pages: 6Published on: 1, January, 1979
Abstract: Describes the difficulties encountered by a large packaging containers manufacturer who had not responded to environmental changes in time. It provides an opportunity for discussing the relationship between an enterprise and its environment, as also the need to take strategic action to keep the two well-balanced. ... More
