Reference No: BP0036Pages: 7Published on: 1, January, 1969
Abstract: How can marketing orientation be achieved in the formulation and implementation of company policy in the public sector? The case deals with the appreciation of marketing orientation by top managers in the public sector; and raises issues regarding the role of the chief executives in initiating the policy, and their ... More
Reference No: P&IR0025(B)Pages: 5Published on: 1, January, 1969
Abstract: Cases (B) P&IR0026(B) and (C) P&IR0026(C) are about fixation of working hours and workload and payment of overtime for the technical supervisory staff. They also lead to an examination of some aspects of bureaucracy in the organization. Case (C) P&IR0026(C) is given for discussion ... More
Reference No: P&IR0026(C)Pages: 2Published on: 1, January, 1969
Abstract: Cases (B) P&IR0026(B) and (C) P&IR0026(C) are about fixation of working hours and workload and payment of overtime for the technical supervisory staff. They also lead to an examination of some aspects of bureaucracy in the organization. Case (C) P&IR0026(C) is given for discussion ... More
Reference No: P&IR0025(A)Pages: 12 Published on: 1, January, 1969
Abstract: A promotion policy for the technical supervisory staff was not implemented by the chief engineer because of a reorganization scheme which he wanted to introduce. The staff then demanded implementation of the promotion policy. The class analyses the promotion policy, reorganization scheme and the personnel problems arising out of it. ... More
Reference No: CMA0170(D)Pages: 5Published on: 21, March, 1969
Abstract: This case follows Part-A, Part-B, Part-C and the report on HYVP in Thanjavur District (The report, if taught). In November 1966, Mr. Madhavan called a conference of his key staff in Thanjavur. All the DAOs, the Subject Matter Specialists and the Deputy Director of Agriculture (Thanjavur-Trichy circle) were present. The agenda ... More
Reference No: CMA0170(B)Pages: 4Published on: 21, March, 1969
Abstract: This case just follows the case "Planning in Thanjavur (A). The pilot project being successful, the second phase of planning begins, raising the question "what next?". Aspects such as how to decide planning horizons, how much of pre-planning is necessary, time lag, role of the extension agency, integrated approach to ... More
Reference No: CMA0169Pages: 10Published on: 21, March, 1969
Abstract: In June 1969, agriculture in Thanjavur district of Madras state was facing an unprecedented draught. Due to an unforeseen delay of monsoon in catchment areas, Cauvery reservoirs had reached an all time low. The 'Granary of South' as the district was known from time immemorial, was threatened with famine. The problem ... More
Reference No: CMA0170(C)Pages: 7Published on: 21, March, 1969
Abstract: This case follows Part-A & Part-B of the same case. It is intended as an exercise both in project proposal formation in evaluating a project proposal. Mr. Krishnan, Secretary, Agricultural Department, Government of Madras, had received a proposal for seed multiplication and distribution submitted by Mr. Madhavan to the Government of ... More
Reference No: CMA0170(A)Pages: 3Published on: 21, March, 1969
Abstract: The Indian Council of Agricultural Research (ICAR) proposed pilot projects to test demonstrate some newly evolved strains of food crops in different parts of India. The Government of Madras had to decide whether to accept the proposal. Its paddy crops specialist was considering the project proposal in terms of its ... More
Reference No: CMA0162(A)Pages: 18Published on: 20, November, 1969
Abstract: This case deals with the government policy on fertilizer distribution and raise issues about the effectiveness of this policy and its implementation. The objective of this case is to acquaint the students with the problems of planning and implementation. ... More
Reference No: CMA0162(B)Pages: 7Published on: 20, November, 1969
Abstract: This case deals with the government policy on fertilizer distribution and raise issues about the effectiveness of this policy and its implementation. The objective of this case is to acquaint the students with the problems of planning and implementation. ... More
Reference No: BP0033(A)Pages: 16Published on: 1, January, 1970
Abstract: Relates to the role the top management of this public sector corporation should play in defining its objectives and policies in the context of its special relationship with the government. Details are given about its activities in various areas of foreign and internal trade and the manner in which it ... More
Reference No: F&A0215Pages: 37Published on: 1, January, 1970
Abstract: Deals with the Ministry of Tourism's (and the consultant's) efforts to assess the profitability and performance of the hotel industry. An attempt to develop "uniform accounting" formats and a scheme of "inter- firm comparison" is described. Both involve controversial judgements by the consultant. A complex set of actual financial statements ... More
