Reference No: MAR0101Pages: 4 Published on: 1, January, 1971
Abstract: A pharmaceutical company seeks the help of a consultant to study their distribution strategy. The company deals in ethical products and distributes them directly to chemists, hospitals and selected doctors without the use of any wholesale channel. Though the system has worked fairly satisfactorily, the company intends to examine if ... More
Reference No: F&A0160Pages: 3Published on: 1, January, 1971
Abstract: A young engineer entrepreneur, wishing to start a manufacturing enterprise, approaches a leading commercial bank for financial assistance. The bank asks the entrepreneur to furnish forecasted financial statements. A summary of the expected (manufacturing and selling) transactions during the first year of operations is given. The student is required to ... More
Reference No: MAR0092(C)Pages: 4Published on: 1, January, 1971
Abstract: Based on a real life situation of the introduction of a new brand of bathing soap, the case describes the existing market situation, competitive situation, and marketing opportunities. It gives a brief account of the product development process - idea generation to concept development to product development and testing and ... More
Reference No: F&A0148Pages: 36 Published on: 1, January, 1971
Abstract: Deals with the recruitment and selection of clerical staff in a regional bank undergoing rapid expansion particularly outside its main region of operations. The main issue involved here is, personalized versus formal methods of recruitment and selection. The case describes how two groups of clerks were selected-one through the personalized ... More
Reference No: F&A0169Pages: 23Published on: 1, January, 1971
Abstract: The case deals with a medium-sized textile mill's application for revision of loan limits in order to meet working capital requirements. The additional working capital is required for financing a new product mix and the consequent changes in its distribution channel. The case also gives monthly data on the fluctuations ... More
Reference No: F&A0156(A)Pages: 21Published on: 1, January, 1971
Abstract: Describes how the top management of a large and growing bank contemplates setting up an organization for providing an induction and refresher training programme to its clerical staff. The case studies the details of the training organisation's setup at the head office; and the region, content and objectives of the ... More
Reference No: CMA0211Pages: 12Published on: 10, November, 1971
Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More
Reference No: CMA0026(B)Pages: 6Published on: 10, November, 1971
Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More
Reference No: CMA0210Pages: 17Published on: 10, November, 1971
Abstract: The Atomic Energy Commission was considering the feasibility of establishing a plant for preserving onion through radiation. It was proposed that this plant would be established in Nasik district of Maharashtra. A feasibility study was prepared considering the production and making pattern of onions and the storage loss during different ... More
Reference No: MAR0086Pages: 24Published on: 1, January, 1972
Abstract: The case deals with the problem of deciding the locations of warehouses for the distribution of chemical fertilizers in Gujarat for a large company having 500,000 tonnes capacity. Specifically, the major questions are how many stocks points to use, in what broad geographical areas, exact locations for the depots, inventory levels ... More
Reference No: F&A0179(A)Pages: 19Published on: 1, January, 1972
Abstract: Relates to the introduction of a formal planning system in the international division of the bank. Includes issues of the process of selling and introducing the system and technical design considerations. For maximum effectiveness, this case should be followed in the next class session by Case (B),F&A0180 which ... More
Reference No: MAR0092(D)Pages: 10Published on: 1, January, 1972
Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More
