Reference No: BP0383Pages: 16Published on: 22, June, 2015
Abstract: The case presents the efforts of Dr. Dhanesh Jain, founder of Ratna Sagar Publications to innovate in children’s publishing space. His innovations received mixed response. Commercial success was delayed. Adoption of innovations by the educational institutions did not happen as expected, the innovations, however, created opportunities for other business ... More
Reference No: P&IR0229Pages: 4Published on: 23, June, 2015
Abstract: The case describes the dilemma of Mr Mehta, Regional Head HR of AXZ, a large IT company in India. Mr Mehta had received an appeal from an employee Mr Rajesh Kumar who alleged that he was wrongly appraised by his manager Mr Yogesh Desai. Both Desai and Kumar have presented ... More
Reference No: BP0382Pages: 9Published on: 23, June, 2015
Abstract: This case presents the details of origin, strategy, and performance of Tata McGraw Hill Education Private Limited. It describes the initiatives of Mr. Shukla, Managing Director and Vice President, in maintaining the leadership of the company in a changing environment. The participants are required to assume the role of a ... More
Reference No: QM0276Pages: 38Published on: 1, July, 2015
Abstract: This case focuses on the issue of additional fleet acquisition by Ispaat Parivahan Limited (IPL) for its contract obligation fulfilment with Solid Steel Limited. As per contract, IPL was to transport overall 15,000 tons per month (tpm) till July 31, 2015 to the North and West. But IPL failed to uphold its part ... More
Reference No: OB0218Pages: 18Published on: 4, July, 2015
Abstract: The ‘CSIR-Tech: Facilitating lab to market journeys’ case is designed to teach students the strategic intricacies of an organizational network. The case also throws light on the formation and design of a collaborative inter-organizational network. CSIR, a premier R&D organization in India, was plagued with challenges in the commercialization ... More
Reference No: F&A0522Pages: 29Published on: 6, July, 2015
Abstract: This case provides an opportunity to discuss the design and implementation of a Public Private Partnership project. It describes the Delhi Airport Metro Express Line project from conception to completion and the subsequent dispute between the Public and Private partners leading to the Concession agreement going into arbitration. Students discuss ... More
Reference No: MAR0471Pages:Published on: 25, August, 2015
Abstract: Samsung Electronics came out with launch announcement of Samsung Galaxy S5 Mini on 9 September 2014. The announcement said that the model was to be retailed exclusively through flipkart.com, India’s leading online retailer. Retailing experts expected the Galaxy S5 Mini launch announcement to further hurt Samsung Electronics’ relationship with brick ... More
Reference No: PROD0305Pages: 33Published on: 18, September, 2015
Abstract: Agarwal Packers and Movers Limited is an example of a business that delivers superior customer service with continuous logistics design innovation. Through this case, the students will learn what makes organizations innovate and how innovations can be implemented and sustained within a massive delivery network. The students will also learn ... More
Reference No: MAR0466Pages: 10Published on: 23, September, 2015
Abstract: Parle Agro entered the salted snack market with launch of baked wheat snack, branded as Hippo. Inspite of serious competition from players like PepsiCo, ITC, and Marico, Hippo was a success due to its offbeat positioning and marketing communication which involved social message and fun. Hippo’s successful launch created ... More
Reference No: PROD0312Pages: 13Published on: 24, September, 2015
Abstract: Navigators Logistics Company was facing regular issues with the clients in terms of fluctuation in demand volumes and extended credit period. The spread of client transportation requirement was not consistent throughout the year and that was the major point of distress. Further, the process for handling internal transactions was manual ... More
Reference No: CISG0129Pages: 9Published on: 30, September, 2015
Abstract: This case highlights how information systems needs have got evolved during first 15 years of Asian Granito India Ltd (AGL). However, different ERP systems implemented have failed due to various factors (people, process and technology). At this juncture, it poses a question as to whether the current ERP i.e. MS-Navision ... More
Reference No: COMM0012Pages: 11Published on: 16, November, 2015
Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More
Reference No: CIPR0024Pages: 37Published on: 17, November, 2015
Abstract: The Line I of the Mumbai Metro was being built by REL, Veolia Transport and MMRDA through the SPV, MMOPL. The project had been initiated by the Maharashtra State Government through the MMRDA. Due to the amendments in the Metro Railways Act, the project came under the Centre, after award ... More
