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Most Popular cases

List of Most Popular Cases

  1. Co-optex: Budgetary Control Systems

    Authors: Balakrishnan, K;

    Reference No: F&A0323 Pages: 18 Published on: 1, January, 1978

    Abstract: The second of the set, this case describes the sales, stock, and production budgets and their final translation into a cash budget. Also describes the marketing information system being introduced to facilitate the budgetary control systems. ... More

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  2. Betaar Radio Company**

    Authors: Dholakia, Nikhilesh; Kulkarni, A R;

    Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

    Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

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  3. Surendra Mohan, The Pesticides Salesman

    Authors: Sambrani, Shreekant;

    Reference No: CMA0460 Pages: 8 Published on: 14, February, 1978

    Abstract: Discusses problems in managing the government/enterprise interface in the marketing of pesticides. Changes in government policies regarding credit, distribution channels, subsidy and other factors, and their impact on the pesticides market in general and that of the company in particular have been highlighted. ... More

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  4. Financing of Primary Agricultural Credit Cooperative Societies

    Authors: Patel, D A; ;

    Reference No: CMA0450 Pages: 14 Published on: 4, May, 1978

    Abstract: The chief of the agricultural finance division of a southern bank was examining the guidelines for implementing the programme of financing primary agricultural credit cooperative societies. His main concern was to operationalize this programme keeping in mind the financial and organizational efficiency of the primaries and the present system of ... More

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  5. Terraces at Darengiri

    Authors: Gupta, Tirath;

    Reference No: CMA0463 Pages: 4 Published on: 11, December, 1978

    Abstract: Terraced cultivation has been conceived of as an alternative to shifting cultivation in the hills. The case deals with one such experience in Meghalaya. Facts collected by an independent research agency have been summarized to provide a basis for discussion-whether the effort is in the economic interests of the jhumias ... More

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  6. Piggery Development in Assam as a Source of Supplementary Income for Marginal Farmers

    Authors: Gupta, Tirath; Bartamuli, G C;

    Reference No: CMA0468 Pages: 7 Published on: 26, December, 1978

    Abstract: The importance of encouraging subsidiary activities to generate additional income/employment for marginal farmers has been discussed. Financial costs of and returns from one such activity - swine rearing on a small scale - with and without subsidies from a developmental agency have been worked out. A sensitivity analysis on ... More

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  7. Mr.M Fisherman's Bottlenecks

    Authors: Singh, Amarjeet; Gupta, V K;

    Reference No: CMA0481 Pages: 15 Published on: 1, January, 1979

    Abstract: Provides an overview of marine fisheries in India. Detailed analysis of inter-state disparity, efficiency of catch infrastructure and utilization of marine fish resources has been made. A general picture of export product-mix changes have been given. It also depicts the present marketing of marine fisheries at the primary level. ... More

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  8. Arvind Hunt the Word Contest**

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0226 Pages: 5 Published on: 1, January, 1979

    Abstract: This case presents a promotional contest organized by a textile mill and gives the response data. Students are required to evaluate the contest in light of its objectives, and suggest feasible alternatives. They are also required to develop a scheme of analysis for the results. ... More

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  9. Gemini Forest Development Corporation: Marketing of Timru Leaves

    Authors: Mehta, S C; Thomas, Philip S; Maslekar, A R;

    Reference No: CMA0508 Pages: 17 Published on: 1, January, 1979

    Abstract: The new managing director of a recently formed state government undertaking is interested in developing a suitable marketing strategy for the disposal of timru leaves, a product widely used as the wrapper for beedis. Problems encountered include poor leaf quality, lack of market information, inadequate warehouse facilities, etc. A tentative ... More

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