Reference No: MAR0285(D)Pages: 52Published on: 1, January, 1975
Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More
Reference No: QM0052Pages: 7 Published on: 1, January, 1975
Abstract: This case deals with estimating credit needs and examining the relationship between the credit needs and the operational decisions of procurement, milling and sales. The optimal purchase, production and sales decisions can be made with the help of linear programming. ... More
Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More
Reference No: F&A0224Pages: 8Published on: 1, January, 1975
Abstract: Deals with the problem of equitable pricing in a situation where: 1) common facilities are shared by two groups of clientele, with a high incidence of joint costs; 2) the methods of pricing for the two groups are different? one group charged on an "actual cost" basis and the other on fixed ... More
Reference No: BP0061(B)Pages: 5Published on: 1, January, 1975
Abstract: This is a follow-up of the caseThe Hindu (AR) (BP0061). Case (B) may be given during class discussion on The Hindu (AR), say after thirty or forty minutes. The class discussion on Case (B) could focus on the evaluation of strategy of The Hindu. ... More
Reference No: P&IR0040(A)Pages: 3Published on: 1, January, 1975
Abstract: The case Jagat Mills (A) to (D) are expected to be run as exercises in the determination of salary structure. Case (A) refers to the background to the problem of salary determination in Jagat Mills. Case (B) discusses the possible methodology to be employed in formulating salary structure and the ... More
Reference No: F&A0266Pages: 9 Published on: 1, January, 1975
Abstract: Deals with the issues involved in the amalgamation of the Bank of Baroda Limited with Mahindra Ugine Steel Company, particularly those relating to the worth and value of BOB shares in exchange for shares of MUSCO. ... More
Reference No: F&A0257Pages: 7 Published on: 1, January, 1975
Abstract: Highlights the various considerations to be kept in mind while making a bonus issue in a company whose shares are not actively traded on the stock exchange. ... More
Reference No: F&A0278Pages: 7 Published on: 1, January, 1975
Abstract: Describes a small scale industry engaged in job order activities. It helps demonstrate how activities can be phased over time, in line with the availability of funds. It also illustrates the application of pipeline theory on job order activities. ... More
Reference No: QM0048(B)Pages: 3Published on: 1, January, 1975
Abstract: The case illustrates the use of the mathematical programming technique where price volume relationships exist. The limitation of linear programming is illustrated. The problem is solved through the use of mixed integer programming technique. ... More
Reference No: P&IR0071(B)Pages: 12Published on: 1, January, 1975
Abstract: The three cases refer to the problem of discipline in industry. They highlight the fact that disciplinary measures can be taken by the management under the Industrial Employment (Standing Orders) Act even when misconduct takes place outside the factory premises. Case (A) describes the problem and the philosophy of the ... More
