Reference No: MAR0013(G)Pages: 8Published on: 1, January, 1964
Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More
Reference No: ECO0001(E)Pages: 11Published on: 1, January, 1964
Abstract: The case involves the considerations for the purchase of Boeing 707s in order to remain in business in competition with other carriers. ... More
Reference No: ECO0028(A)Pages: 10Published on: 1, January, 1964
Abstract: The case highlights the experience of a lending company in its dealing with the government machinery. It includes an analysis of the problems of (A) Industrial Licensing, (B) capital issue, (C) Import of capital goods, (D) Foreign collaboration ... More
Reference No: MAR0028Pages: 7 Published on: 1, January, 1964
Abstract: Procurement of a controlled item which is sold in the open market and the implications of this procurement policy on company planning are discussed. ... More
Reference No: MAR0285(B)Pages: 7 Published on: 1, January, 1964
Abstract: The case deals with the decision problem of discontinuing some items from the product line of the company. Arguments in favour and against continuing two specific products are given. In case these products are withdrawn, implications on company's costs, revenues and profits are described. ... More
Reference No: PROD0016(A)Pages: 10Published on: 1, January, 1964
Abstract: The case reviews operating procedures of the company in view of the need for increased production and the plant superintendent's proposal to buy new machinery to provide additional production capacity. ... More
Reference No: QM0016Pages: 14Published on: 1, January, 1964
Abstract: This case essentially centres around the problem of capital budgeting. For evaluating the desirability of the investment, the student must prepare a production programme from the data given and on this basis prepare an estimate of the cash inflows. He is able to see the applicability of linear programming to ... More