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Most Popular cases

List of Most Popular Cases

  1. BiharTimes.com (A)

    Authors: Sinha, Piyush Kumar; Abhishek;

    Reference No: MAR0411(A) Pages: 10 Published on: 14, December, 2009

    Abstract: The case charts out the journey of an online news portal from the state of Bihar. The organization has grown largely based on the pro bono support of people from many sectors and facets of life. The portal has so far been managed by the husband-wife team. On completion of ... More

  2. Radio Mirchi: Marketing Strategy for the Bangalore Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0415 Pages: 27 Published on: 10, June, 2010

    Abstract: The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain ... More

  3. Edelweiss (B): Building the Brand in the Retail Space

    Authors: Sharma, Nivedita; Sahay, Arvind;

    Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

    Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

  4. Ganguly International Limited

    Authors: Agarwalla, Sobhesh Kumar;

    Reference No: F&A0486 Pages: 4 Published on: 21, September, 2010

    Abstract: The case helps students in integrating three financial statements and provides an opportunity to prepare a statement of cash flows using two sequential balance sheets. It covers transactions relating to issue of shares and debentures, depreciation, refundable and non-refundable security deposits, provision for doubtful debts, goods distributed free of cost, ... More

  5. The Pomegranate Story

    Authors: Agarwal, Anurag K;

    Reference No: BP0334 Pages: 10 Published on: 22, September, 2010

    Abstract: This is a fictitious story which helps to understand different branches of intellectual property rights - patents, copyrights, trademarks, designs, Geographical Indications, and trade secrets. Himanshu starts out on a business by himself and realizes the challenges involved. It is now in his hands to build his business, tackle competition, ... More

  6. Right to Food, SC and PIL

    Authors: Agarwal, Anurag K;

    Reference No: BP0335 Pages: 8 Published on: 29, October, 2010

    Abstract: In the last six decades since India adopted the Constitution in 1950, it has not been easy to secure to all its citizens social justice, a cherished goal enshrined in the Preamble to the Constitution. Time and again, public-spirited persons, either individually or through social action groups, have raised their voice. ... More

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