Reference No: BP0422Pages: 36Published on: 26, June, 2018
Abstract: The AirAsia India 2017 (AAI) case presents the situation faced by Tony Fernandes, the CEO of the AirAsia group of companies, in 2017, when he had to respond to the changes in aviation policy made by the Ministry of Civil Aviation (MCA). As per the changes, an airline operating in India could ... More
Reference No: PROD0317Pages: 12Published on: 10, April, 2018
Abstract: Several white goods companies are grappling with issues such as short product life-cycle and high item obsolescence rates. This case analyzes several strategies to overcome item obsolescence, standardize put-away and picking operations and overcome challenges with low picker efficiency at white-goods warehouses. ... More
Reference No: PROD0318Pages: 17Published on: 8, January, 2018
Abstract: The case focuses on truck high idle time, truck detention, and enroute challenges faced by Nagpur Golden Transport Company, a trucking company with a fleet size of 150 trucks. Being in a highly competitive market, every single order not fulfilled by the transporter is an opportunity lost. How should NGTC use ... More
Reference No: MAR0493(B)Pages: 16Published on: 13, October, 2017
Abstract: Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology to be adopted for testing the options. The case provides description and discussion on: ( ... More
Reference No: MAR0493(C)Pages: 19Published on: 13, October, 2017
Abstract: Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief history of MMT, its performance over the last few ... More
Reference No: MAR0493(A)Pages: 14Published on: 13, October, 2017
Abstract: Case presents the reflections of Mr Deepak Kumar, Chairman and Managing Director of MakeMyTrip (MMT) about a meeting he had called for assessing the need and defining the problem for re-designing the home page of MMT, a leading on line travel organisation. The responsibilities and views of Heads of Technology, ... More
Reference No: BP0401Pages: 35Published on: 29, August, 2017
Abstract: Rivigo, a new entrant in the trucking business in India, believed that a new paradigm in the trucking/logistics industry could be brought about that would not only improve the quality of service dramatically, but also upgrade a truck driver’s lifestyle. While the industry faced driver shortage largely due ... More
Reference No: QM0277Pages: 13Published on: 29, March, 2017
Abstract: The case describes the hardships faced by Dr. Swati Bhargava, an academician when she was stranded in Kathmandu, Nepal after an earthquake in April 2015. The Kathmandu airport was closed for operations after the earthquake. Even though Dr. Bhargava had a confirmed ticket to Ahmedabad via Delhi from Kathmandu by an ... More
Reference No: CIIE0007Pages: 14Published on: 26, October, 2016
Abstract: This case describes a situation in which Malkit Singh Bal (Bal) partner of Bal Roadlines shares with Mr. Ghura, who was about to be hired as consultant for Bal Roadlines, about the rise in issue of fraud and crime done by the fleet drivers and asked him to help a ... More
Reference No: BP0398Pages: 8Published on: 10, August, 2016
Abstract: In June 2013 the bus ticketing website redbus.in was acquired by the Ibibo Group, a subsidiary of South Africa based internet and media firm Naspers Ltd, for USD 135 million. Soon after signing the deal, Phanindra Sama - CEO and co-founder of redBus, went for a holiday to London along with ... More
