Reference No: QM0030Pages: 5Published on: 1, January, 1967
Abstract: The case is about dropping an unprofitable product line. Students are expected to analyse the data and work out the contribution of the different product lines. ... More
Reference No: MAR0060Pages: 17Published on: 1, January, 1967
Abstract: The case revolves around the concept of the purchase decisionmaking unit for industrial marketing. The participants are expected to identify the individuals of each decisionmaking unit and their role in the purchase decisionmaking process. A number of decision situations are described. Excerpts from the research study, "Purchasing ... More
Reference No: F&A0046(A)Pages: 16Published on: 1, January, 1967
Abstract: Deals with the personnel planning and labour cost control problems faced by a large governmentowned steel company. It also covers the special problems that arise in controlling cost in public sector companies. ... More
Reference No: PROD0050Pages: 18Published on: 1, January, 1967
Abstract: Describes the collaborative efforts of a national laboratory and a large?sized company. The company makes use of a new process developed by the laboratory for a finished product (baby foods) and succeeds in setting up a plant. The case also discusses the types of difficulties the company has had ... More
Reference No: ECO0086Pages: 8 Published on: 1, January, 1967
Abstract: Describes the different kinds of problems faced by the pioneer of the textile industry in Ahmedabad. It is a study of how modern industrial entrepreneurs came into existence in India. ... More
Reference No: ECO0139Pages: 6 Published on: 1, January, 1967
Abstract: The purpose of the case is to evaluate critically the methodology, assumptions and data used by IEMA in framing longrange demand estimates for electric motors in India. Students are expected to suggest an alternative approach if IEMA's forecast is inadequate. ... More
Reference No: PROD0033Pages: 25Published on: 1, January, 1967
Abstract: The case is about the use of statistical control charts for controlling day?to?day finished stock inventories in an automobile manufacturing company. It highlights the fact that control charts can help in identifying other areas and problems and in solving them. ... More
Reference No: MAR0054Pages: 9Published on: 1, January, 1967
Abstract: This case-cu-note describes the problems in the pricing of ethical drugs. Participants are expected to evaluate the practices used by large pharmaceutical companies in pricing their products. The differences in pricing practices of multinational, and large and small Indian companies are highlighted. How brand preference gives a company ... More
Reference No: F&A0074Pages: 15 Published on: 1, January, 1967
Abstract: The case deals with the problems of measurement of departmental performance in an integrated steel foundry, and raises questions on transfer pricing practices. In the class, questions on transfer pricing policy and the mode of departmental performance evaluation are raised. The question whether decentralization should at all be adopted is ... More