Abstract
The case is about dropping an unprofitable product line. Students are expected to analyse the data and work out the contribution of the different product lines.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | QM0030 |
| Title | The Popular Biscuit Company Limited |
| Pages | 5 |
| Published on | Jan 1, 1967 |
| Year of Event | 1965 |
| Authors | Subramaniam, S; |
| Area | Quantitative Methods (QM) |
| Discipline | Operations Management, Quantitative Methods |
| Sector | Manufacturing |
| Keywords | Contribution Approach, Product Planning |
| Country | India |
| City | Hyderabad |
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