Reference No: MAR0405Pages: 16Published on: 2, April, 2009
Abstract: GuruKool, a unique training initiative for frontline sales personnel in retail businesses of the Future Group, was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006. Implementing the programme, however, was more difficult than he had expected, and its results also were not as brilliant. Sanjay was thus ... More
Reference No: P&IR0207Pages: 22Published on: 31, March, 2009
Abstract: The Indian Insurance Industry is facing tough times not only in the business front but also in attracting and retaining talent in the sales function. Aviva India had re-entered the Indian life insurance market in 1995, but started business operations a few years later. In addition to the bank assurance business ... More
Reference No: CISG0102Pages: 24Published on: 18, March, 2009
Abstract: A project may fail because of several causes. A rigorous root cause analysis is required before the failure in addressed. In this case, the low delivery rate in a symptom and the root comes are not the people themselves, out the way the working environment in shaped by the Project ... More
Reference No: BP0325Pages: 11Published on: 24, February, 2009
Abstract: The case describes how an entrepreneur was able to build a leading organization in the education sector despite several constraints. The organization that prepares students for admission into Indian Institute of Technology through one of the toughest admission tests in the world, JEE, has been surpassing its own record of ... More
Reference No: PSG0108Pages: 55Published on: 4, February, 2009
Abstract: The Vijayanagar plant of the JSW Steel Limited was all set for increasing its hot metal capacity from 3.8mtpa (million tons per annum) in 2008 to 6.8mtpa in early 2009, and to 9.8mtpa in April 2010. The case examines the inbound and outbound logistics at all the three stages with a focus on ... More
Reference No: PSG0107Pages: 13Published on: 1, January, 2009
Abstract: The top management of MPSEZ met to decide on the final price band of its public issue, which was the first of its kind in India. While the lead underwriter had suggested a price band of Rs. 400-440, the company officials were not very sure about the same. It was ... More
Reference No: IITCOE0001Pages: 33Published on: 23, December, 2008
Abstract: The case discusses Vodafone's acquisition of Hutch Essar Ltd (a mobile company operating in India). The situation unfolds in 2006-07. The Indian telecom market, especially the mobile segment, had been booming and valuation of Indian companies was very high. Foreign companies operating in stagnant developed markets saw Indian markets as ... More
Reference No: MAR0403Pages: 8Published on: 12, December, 2008
Abstract: The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing ... More
