Abstract
The case deals with the decision making problem faced by an Indian entrepreneur, Mr. Pathik Patwari, concerning diversification and growth. While his pharmaceuticals business that has seen huge growth in last few years faces industry specific challenges, the infrastructure sector as a whole appears to be lucrative in terms of growth and fast returns. Mr. Pathik faces the dilemma of making a choice between expanding the present pharmaceuticals business and diversifying into the infrastructure business in search of better growth prospects. The case provides a comprehensive picture of options in hand, highlighting the merits and pitfalls with respect to each option.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0326 |
| Title | Nexus Pharmachem |
| Pages | 10 |
| Published on | Apr 2, 2009 |
| Year of Event | 2007 |
| Authors | Bhowmick, Bhaskar; Mishra, Manisha; |
| Area | Strategy (STR) |
| Discipline | Innovation and Entrepreneurship, Strategic Management |
| Keywords | Diversification, Pharmaceuticals, Infrastructure,Expansion |
| Country | India |
| State | Gujarat |
| City | Ahmedabad |
| Organization | Nexus Pharmachem |
| Courses | Strategy Formulation and Implementation |
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