Nexus Pharmachem

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Abstract

The case deals with the decision making problem faced by an Indian entrepreneur, Mr. Pathik Patwari, concerning diversification and growth. While his pharmaceuticals business that has seen huge growth in last few years faces industry specific challenges, the infrastructure sector as a whole appears to be lucrative in terms of growth and fast returns. Mr. Pathik faces the dilemma of making a choice between expanding the present pharmaceuticals business and diversifying into the infrastructure business in search of better growth prospects. The case provides a comprehensive picture of options in hand, highlighting the merits and pitfalls with respect to each option.

Additional Information

Product Type Case
Reference No. BP0326
Title Nexus Pharmachem
Pages 10
Published on Apr 2, 2009
Year of Event 2007
Authors Bhowmick, Bhaskar; Mishra, Manisha;
Area Strategy (STR)
Discipline Innovation and Entrepreneurship, Strategic Management
Keywords Diversification, Pharmaceuticals, Infrastructure,Expansion
Country India
State Gujarat
City Ahmedabad
Organization Nexus Pharmachem
Courses Strategy Formulation and Implementation

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