Reference No: PROD0006(C)Pages: 5Published on: 1, January, 1964
Abstract: Students have to evolve an inventory model which should take into account the procurement difficulties regarding uncertain lead time, obtaining imported materials, etc. The case also gives an opportunity to identify the need for standardization of materials and costs associated with it. ... More
Reference No: CMA0021Pages: 17Published on: 1, January, 1964
Abstract: The chairman of cooperative milk producers' union, having undertaken to build a dairy plant, was faced with the problem of developing the milk shed area of the district. The case gives material which could be used for developing some plan of action. The teaching focus is on developing strategy in ... More
Reference No: MAR0002Pages: 10 Published on: 1, January, 1964
Abstract: The case deals with the various procedures adopted in the development of the new "Daisy" soap that was to replace the "Daisy" soap that had lost market shares. ... More
Reference No: MAR0028Pages: 7 Published on: 1, January, 1964
Abstract: Procurement of a controlled item which is sold in the open market and the implications of this procurement policy on company planning are discussed. ... More
Reference No: ECO0022Pages: 10Published on: 1, January, 1964
Abstract: This case an interview account of an industrialist belonging to the cotton textiles industry giving on account of his strength and weaknesses. This case, together with "Kasturbhai lalbhai and the Cotton Textiles industry" is used for the purpose of familiarizing the student with the variety of factors responsible for the ... More
Reference No: MAR0012Pages: 12 Published on: 1, January, 1964
Abstract: Describes various salesmen's incentive schemes. Arguments in favour and against group incentive versus individual incentive systems are put forward. The question as to whether the company should use a different incentive scheme for managers as compared to the salesmen is discussed. Problems of implementation of incentive schemes are highlighted. ... More
Reference No: ECO0044Pages: 22Published on: 1, January, 1964
Abstract: The case deals with the dispute emerging out of bonus for the year 1958 by Arvind Mills. It contains an analysis of the non- payment of bonus owing to the company's claims for rehabilitation and replacement of machinery under the existing law. The student is expected to examine the implications of ... More
Reference No: MAR0056Pages: 10Published on: 1, January, 1964
Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More
