Reference No: MAR0056Pages: 10Published on: 1, January, 1964
Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More
Reference No: QM0002Pages: 5Published on: 1, January, 1964
Abstract: The case revolves around the issue of pricing in an oligopolistic market. It discusses issues like use of price cutting for introducing a new product, ability of the firm to withstand retaliation from competitors, and the benefit the society receives from the price fall. The other minor issues raised are ... More
Reference No: OB0034(C)Pages: 7Published on: 1, January, 1964
Abstract: A description of several incidents that occurred during the researcher's visits to the chief engineer. Students analyze the behaviour observed and decide how to improve the situation. ... More
Reference No: ECO0037Pages: 31Published on: 1, January, 1964
Abstract: Background material covering a detailed statement of the various aspects of the Indian tax structure. The note covers corporate as well as personal taxation, and serves as a basis for discussion of a series of cases on the subject of taxation. ... More
Reference No: ECO0070Pages: 7Published on: 1, January, 1964
Abstract: The case deals with the tax implication of the water storage tank constructed for the purposes of the supply and storage of water this tank constitute a "plant and machinery " for the depreciation under the India Income-tax Act is discussed. . ... More
Reference No: OB0024(D)Pages: 9 Published on: 1, January, 1964
Abstract: A description of the relationship between the foundry sales manager and the production-planning manager. Students analyze the difference between this relationship and those in Cases (C1) and (C2) and try to understand the factors contributing to that difference. ... More
Reference No: PROD0020Pages: 7 Published on: 1, January, 1964
Abstract: This case deals with inventory control and production scheduling concerning a seasonal product. It asks students to examine and recommend specific proposals for improving company operations. ... More
Reference No: F&A0054Pages: 7 Published on: 1, January, 1964
Abstract: Covers two subjects: 1) an accounting policy for the provision of bad debts, and 2) an accounting policy for the self insurance scheme. Highlights the implications of the accounting policy on the annual report. ... More
Reference No: ECO0031(B)Pages: 13Published on: 1, January, 1964
Abstract: An analysis of the concepts and methodology of national income accounting together with the mechanics of the circular flow of income. Included is an account of the methods used in national income accounting. ... More