Reference No: F&A0028Pages: 28Published on: 1, January, 1966
Abstract: A small bank, by selling a substantial part of its assets and liabilities, merges with a big scheduled bank. The case deals with the problems of valuation of the enterprise, and leads to an appreciation of the problems of expansion through the policy of merger. ... More
Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: F&A0052Pages: 16Published on: 1, January, 1966
Abstract: The case relates to long range planning in an engineering company. It is used to discuss the objectives and mechanics of long range planning and the problems encountered in implementing such plans. ... More
Reference No: MAR0052Pages: 8 Published on: 1, January, 1966
Abstract: This is an exercise case for training students in framing survey questionnaires. It is in two parts. Part I, depicting the problem as well as identifying needed information, is to be distributed in advance. Students are asked to submit a prepared questionnaire. Part II is the actual questionnaire used by ... More
Reference No: P&IR0042Pages: 9 Published on: 1, January, 1966
Abstract: Describes the introduction and working of the joint management council/consultative committee in a cotton mill. Can be used for acquainting the class with concepts of joint management councils. ... More
Reference No: CMA0090Pages: 7Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organisation viz. processing. The specific aspect covered in the case is chilling of the milk and its economics, and the alternatives for reduction of sourage. ... More
Reference No: ECO0009(B)Pages: 7Published on: 1, January, 1966
Abstract: The student is required to formulate an alternative approach to forecasting the demand for cotton textiles for 1965- 66 using the data given in the case, which is a sequel to Case (A). It can be used to show students the different steps needed for buildin an Econometric model for demand ... More
Reference No: F&A0019Pages: 23Published on: 1, January, 1966
Abstract: Deals with the control and reporting system in Hindustan Lever Limited. The relative contribution approach to management reporting is brought out in the case. ... More
Reference No: CMA0122Pages: 10Published on: 1, January, 1966
Abstract: One of the important policy questions being debated today is the viability of village cooperative societies. The case discusses an administrative set-up where governmental machinery is the decision maker of such issues as viability. It shows how mass prescriptions tend to ignore circumstances pertinent to individual business situations. It further ... More
Reference No: MAR0061Pages: 4Published on: 1, January, 1966
Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More
Reference No: P&IR0062(A)Pages: 13Published on: 1, January, 1966
Abstract: The case is about the problem of interpreting the definition of "workmen" as enunciated under the Industrial Disputes Act, 1947, and judging whether Class II employees of the bank were "workmen." ... More
Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
