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Most Popular cases

List of Most Popular Cases

  1. Process Evaluation System for a Family Planning Programme (B)

    Authors: Murthy, Nirmala; Satia, J K;

    Reference No: QM0102(B) Pages: 11 Published on: 1, January, 1976

    Abstract: Has been based on experience in developing information systems in India Population Project (District UP). ... More

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  2. Punjab National Bank (A)

    Authors: Murthy, K R S; Thomas, Philip S;

    Reference No: BP0067(A) Pages: 21 Published on: 1, January, 1976

    Abstract: A top executive with experience in the manufacturing business of a multinationals consumer goods subsidiary and Government of Indias international trading company is appointed by the Finance Ministry to the top post of a large nationalized bank. The case highlights the dilemma this executive faces in reconciling sharply differing views ... More

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  3. Punjab National Bank (E)

    Authors: Murthy, K R S;

    Reference No: BP0081(E) Pages: 4 Published on: 1, January, 1976

    Abstract: Presents an interview with a new Chief Executive of the bank, and describes how the Chief Executive views the bank and its priorities and style. It might be useful to contrast this case with the Punjab National Bank (B) (BP0082) case to understand the differences between the styles of the ... More

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  4. XYZ Minerals Company

    Authors: Issac, Akkanad M;

    Reference No: PROD0107 Pages: 18 Published on: 1, January, 1976

    Abstract: This comprehensive case deals with all aspects of materials planning and control in a medium?sized public sector manufacturing organization with an annual sales turnover of over Rs 3 crore. The emphasis is on spare parts management. The case raises the following issues: fixing of targets for investment in inventories; inventory ... More

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  5. MCK Saxby Fork lift Truck: Campaign for Product Lau

    Authors: Rattan, Rajesh; Khurana, Rakesh;

    Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

    Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

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  6. Vicks Vaporub

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0174 Pages: 10 Published on: 1, January, 1976

    Abstract: When Vicks Vaporub was introduced, a few similar balms were already well entrenched in the Indian market. It was now up to Richardson Hindustan Limited to position Vicks in such a way that the consumers perceived it as different, from the other multipurpose balms. Vicks Vaporub was given a specific ... More

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  7. Arun Ranganath Deshpande (D)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(D) Pages: 10 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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  8. Eastern Chemicals (India) Limited **

    Authors: Bhattacharyya, S K;

    Reference No: F&A0289 Pages: 3 Published on: 1, January, 1976

    Abstract: Describes a corporate planner's perceptions of his roles and responsibilities in the corporate planning process. Questions are raised about the organizational relationship between the corporate planner and the line manager. A related issue for discussion is the need for career development for the corporate planner. ... More

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