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Most Popular cases

List of Most Popular Cases

  1. Security Belt Limited

    Authors: Mukhopadhyay, Sipra;

    Reference No: MAR0315 Pages: 23 Published on: 25, June, 1998

    Abstract: The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations with a positive orientation towards safety. The problems facing the company are ... More

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  2. Communication Strategy

    Authors: Mukhopadhyay, Sipra;

    Reference No: MAR0316 Pages: 13 Published on: 25, June, 1998

    Abstract: This case supplements the case "Security Belt Limited" (MAR0315). It highlights one decision area, namely communication, to be targeted at organizations segmented by attitude and usage behaviour. ... More

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  3. Go Car Autos, Karnavati

    Authors: Raghuram, G;

    Reference No: MAR0314 Pages: 8 Published on: 24, June, 1998

    Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More

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  4. Lubol India Limited (C)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: PROD0241(C) Pages: 5 Published on: 13, May, 1998

    Abstract: This case focuses on the optimal service level and buffer stock determination for a lubricant manufacturer, faced with a competitive market, at an intermediate stage in the supply chain. ... More

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  5. Survival of a Joint Venture in the Liberalized Economy

    Authors: Singh, J P;

    Reference No: IMG0014 Pages: 7 Published on: 20, April, 1998

    Abstract: Based on real life experience, the case highlights the rising and falling fortunes of a small company, consequent on the change in the economic environment. It also highlights how stable joint venture relationships can change overnight with opening up to markets and Liberalization of a Protected economy. ... More

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  6. Asoka Spintex

    Authors: Gupta, Parvinder;

    Reference No: OB0191 Pages: 24 Published on: 27, March, 1998

    Abstract: Asoka Spintex, formerly known as Asoka Mill Ltd., was set up in 1920, not doing well. Most of textile mills in the country were not doing well in the 1980s owing to rising costs, competition from powerlooms, and heavy demand recession. To meet this situation, the company decided to upgrade the ... More

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  7. Rang Bharti Pvt. Limited: Gomia Plant

    Authors: Chandra, Pankaj; Kalro, A H;

    Reference No: PROD0240 Pages: 14 Published on: 13, February, 1998

    Abstract: The plant manager is concerned about the impact of increasing product variety, on the manufacturing operations, and consequently the competitiveness of the plant. The case describes the operations of a paint manufacturing facility. The objective of the case is to show how process analysis can be used to evaluate the ... More

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  8. Novelty Bread

    Authors: Ramachandran, K; Priyan, P K;

    Reference No: BP0248 Pages: 5 Published on: 4, February, 1998

    Abstract: Novelty Bread narrates the success story of a bread manufacturing company belonging to a diversified group of medium sized family business. It can be used to illustrate the role of innovation in various aspects of business. The choice of the product mix itself is innovative. While the market leader, Modern ... More

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  9. Reliance Industries Limited: Global Financing Choices

    Authors: Varma, Jayanth R;

    Reference No: F&A0443 Pages: 12 Published on: 11, November, 1997

    Abstract: This is a comprehensive case on international financing decisions covering capital structure decisions, choice of maturity, market timing, and foreign exchange risks. ... More

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  10. Essar Steel Limited (1994): Comparing Cost of Funds

    Authors: Varma, Jayanth R;

    Reference No: F&A0441 Pages: 2 Published on: 11, November, 1997

    Abstract: Apart from raising the issue of true cost of borrowing, using a complex financial instrument (with the benefit of hindsight), this case brings in the added dimension of comparison with a competitor, who achieves an apparently cheaper financing. This case is a sequel to Essar Steel (1993) (F&A0421). ... More

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