Most Popular cases

Authors: Mehta, S C; Kulkarni, A R;

Reference No: MAR0189 Pages: 15 Published on: 1, January, 1978

Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mohan, Manendra;

Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jain, Abhinandan K;

Reference No: MAR0196(A) Pages: 10 Published on: 1, January, 1978

Abstract: The case involves decisions regarding problem definition, specification of information needs and research design of the research study for improving the decision making regarding advertising in a state industrial development corporation. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Balakrishnan, K; Jaikumar, V;

Reference No: F&A0315(A) Pages: 6 Published on: 1, January, 1978

Abstract: A case in relevant costs and pricing, describing product costing under a full costing system. An accountant suggests improved basis for allocation of fixed/common costs. Relevance of product costs worked out under the old and revised systems can be scrutinized in the context of a price revision to improve ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jain, Vivek; Balakrishnan, K;

Reference No: BP0108(B) Pages: 5 Published on: 1, January, 1978

Abstract: Case (B) describes in detail a specific project and a mediumscale paper manufacturi unit which the family is considering. Relevant industry information is briefly sketched. The case raises the following issues: the desirability of the groups pursuing this project, considering the groups strengths and weakness and the paper ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Menon, C D;

Reference No: OB0056(B) Pages: 6 Published on: 1, January, 1978

Abstract: The personnel manager researches the causes of absenteeism throughout his department, and surveys how the problem was tackled by other manufacturing units in the country. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+