Most Popular cases

Authors: Mohan, Manendra;

Reference No: MAR0282 Pages: 15 Published on: 1, January, 1983

Abstract: The case is concerned with the entire process of advertising planning for a new product launch in a highly competitive market. The case begins with the initial brief given to the advertising agency by the client. A series of multimedia campaigns in different parts of the country are considered. The ... More

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Authors: Rao, T V;

Reference No: OB0165(Part I & II) Pages: 9, 5 Published on: 1, January, 1983

Abstract: This case describes the organizational structure of an advertising company set up in 1982 in Andhra Pradesh. It has two parts. The first part presents the organizational structure in the early stages of the company and the problems faced by the company. The second part presents the revised organizational structure and ... More

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Authors: Saiyadain, M S;

Reference No: BP0144(G) Pages: 28 Published on: 1, January, 1983

Abstract: Starting with the history of industrial relations and unionism, attention is directed to key areas which off and on have accounted for the industrial relations problems in Voltas. These areas are: amalgamation of associated companies, EDP, emergence of VOLSA, contract labour, and agitation by instalment. The stands taken by the ... More

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Authors: Mohan, Manendra;

Reference No: MAR0280 Pages: 17 Published on: 1, January, 1983

Abstract: The case deals with the problem of communicating special features of a trademark referring to processing of fabric to the target audience. A comprehensive research was commissioned by the company for obtaining data on behavioural characteristics and awareness of advertising for this and similar processes. The focus is on the ... More

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Authors: Verma, Pramod;

Reference No: P&IR0156(A) Pages: 5 Published on: 1, January, 1983

Abstract: This exercise deals with the issue of salary revision due to inflationary trends and resultant disparities between the salaried staff and the wage earners. Part A provides the data, while Part B describes the methodology for decisionmaking. The case may be used as skill-building tool. ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0582(A) Pages: 13 Published on: 1, January, 1983

Abstract: Deals with the functioning of integrated cooperative structure in a geographical area, and explores the possibility of replicability of the experiences in another area under the cooperative framework. The case also examines the role that Samakya, a rural development agency, can play in promoting vertical integration in paddy processing and ... More

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