Reference No: CMA0021Pages: 17Published on: 1, January, 1964
Abstract: The chairman of cooperative milk producers' union, having undertaken to build a dairy plant, was faced with the problem of developing the milk shed area of the district. The case gives material which could be used for developing some plan of action. The teaching focus is on developing strategy in ... More
Reference No: ECO0024Pages: 12Published on: 1, January, 1964
Abstract: The note contains factual information regarding and role played by the Managing Agency system in the promotion, Financial and management of Indian business. The existing information o this system is document in this note which servers as a background reading material for "Flogging the Dead Horse Should the Managing
Agency ... More
Reference No: P&IR0018Pages: 5Published on: 1, January, 1964
Abstract: A distant cousin of several executives in Arjun Manufacturing writes to the brother of the Vice President asking him to help "one of his own" to get promotion and an increase in salary. The letter is forwarded to the Vice President, who obtains the comments of Arjun's personnel manager and ... More
Reference No: MAR0007Pages: 7Published on: 1, January, 1964
Abstract: The case deals with the frequent decision problem of extending the product line through introduction of additional size/packs of a particular product. Participants are supposed to evolve criteria for evaluation of alternatives in such a decision situation, and apply these criteria in coming up with a recommendation with respect ... More
Reference No: F&A0009Pages: 5Published on: 1, January, 1964
Abstract: A discussion of the problems faced by the management in getting a new issue underwritten and the considerations to be kept in mind at the time of employing underwriters. ... More
Reference No: PROD0006(C)Pages: 5Published on: 1, January, 1964
Abstract: Students have to evolve an inventory model which should take into account the procurement difficulties regarding uncertain lead time, obtaining imported materials, etc. The case also gives an opportunity to identify the need for standardization of materials and costs associated with it. ... More
Reference No: MAR0018Pages: 4Published on: 1, January, 1964
Abstract: In 1959, Mr. Vora's family, which has been in grain business, entered the business of processing and selling quick-cooking oats under the brand name Blossom. Even after effective improvements, sales remained sluggish and average below plant capacity. In spite of the losses, Mr. Vora was determined to succeed in this business. ... More
Reference No: CMA0019Pages: 9Published on: 1, January, 1964
Abstract: The manager of the cotton ginning factory is considering whether he should replace old gins with modern ones. The teaching focus is on the problems of processing the innovation needed. ... More
Reference No: PROD0020Pages: 7 Published on: 1, January, 1964
Abstract: This case deals with inventory control and production scheduling concerning a seasonal product. It asks students to examine and recommend specific proposals for improving company operations. ... More
Reference No: MAR0004Pages: 6Published on: 1, January, 1964
Abstract: The case deals with issues relating to the impact of sales tax on marketing practices. Because of differential sales tax rates among the states, the company distributors from one state started selling goods to retailers and sub dealers of other states even though the company had demarcated the areas. This ... More
Reference No: ECO0001(F)Pages: 7Published on: 1, January, 1964
Abstract: The case concerns the consideration on a proposal to purchase additional aircraft when the local factors by the airline industry in general and Air India in particular raised doubts about the need for additional capacity. ... More
Reference No: MAR0015(A)Pages: 5Published on: 1, January, 1964
Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More
