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Most Popular cases

List of Most Popular Cases

  1. Socialization and Alienation (Parts I & II) **

    Authors: Garg, Pulin K; Parikh, Indira J;

    Reference No: OB0099TEC(Part I & II) Pages: 5, 4 Published on: 1, January, 1976

    Abstract: During the process of socialization, an individual acquires his role identity. He learns the boundaries of the role, the "oughts," "musts" and the "shoulds" of the system. In terms of organizations, socialization can be interpreted as an attempt to modify previous behavioural dispositions of a new entrant. Failure to achieve ... More

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  2. Shipping Corporation of India Limited (A)

    Authors: Kaul, Mohan; Mote, V L; Sheth, N R;

    Reference No: QM0084(A) Pages: 26 Published on: 1, January, 1976

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  3. Brand Switching and Brand Loyalty: Gain-Loss Analysis **

    Authors: Basu, S K;

    Reference No: CMA0399 Pages: 3 Published on: 1, January, 1976

    Abstract: The note provides a simple conceptual understanding of brand switching problem through gain-loss analysis. ... More

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  4. Punjab National Bank (D)

    Authors: Murthy, K R S;

    Reference No: BP0081(D) Pages: 12 Published on: 1, January, 1976

    Abstract: Describes an attempt at worker participation in management at Punjab National Bank. It describes how the chief executive went about getting the acceptance of the employees and officers unions to the concept of worker participation. The case highlights the different attitudes of various people towards participation, and the problem of ... More

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  5. Larsen and Toubro Limited (M)

    Authors: Bhattacharyya, S K; Kalro, A H;

    Reference No: QM0094 Pages: 12 Published on: 1, January, 1976

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  6. Mr. Lobo Buys a Trawler (Part I & II)

    Authors: George, P S;

    Reference No: CMA0382 Pages: 5, 6 Published on: 16, December, 1975

    Abstract: This is a case on investment analysis. An entrepreneur was considering the feasibility of buying trawlers. Based on the available data, he was convinced of the desirability of investing in trawlers. When he approached a bank for a loan, the bank manager questioned the profitability of the scheme. It was ... More

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  7. Small and Marginal Farmers and Landless Agriculturists Development Agency in Assam **

    Authors: George, P S;

    Reference No: CMA0373 Pages: 9 Published on: 4, October, 1975

    Abstract: This case is based on the estimation study on an SFDA/MFAL scheme in Assam. The case presents the targets achieved and some reasons for the shortfall in achieving the targets. It can be used to highlight the role of estimation as a management function. ... More

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  8. Poultry and Duck Farms in Assam **

    Authors: George, P S;

    Reference No: CMA0362 Pages: 12 Published on: 4, October, 1975

    Abstract: Describes the findings of an evaluation study of the poultry duck farms in Assam. The case can be used to illustrate the yardsticks for evaluating the performance of a programme. ... More

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  9. Western India Fisheries Corporation

    Authors: George, P S;

    Reference No: CMA0371 Pages: 12 Published on: 1, October, 1975

    Abstract: The case describes the various steps followed in conducting a marketing research activity for fish in an urban area. The results of the study are summarized. It can be used to illustrate the steps involved in marketing research and the possible uses of the research findings. ... More

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