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Most Popular cases

List of Most Popular Cases

  1. Samyog Electricals Limited

    Authors: Krishnamurty, Sudhir; Malya, M Meenakshi;

    Reference No: QM0107 Pages: 12 Published on: 1, January, 1976

    Abstract: The case is mainly a transport problem. There are three factories delivering three product groups to twenty- three warehouses. The solution calls for an optimization of total costs for the company, taking into account the production constraints at each factory, the local demand, and the export needs. The data problems ... More

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  2. Syrup Minadex (A)

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0171(A) Pages: 13 Published on: 1, January, 1976

    Abstract: After many years of "ethical" promotion, Glaxo's syrupbased tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More

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  3. Indian Airlines (A)

    Authors: Balakrishnan, K;

    Reference No: BP0076(A) Pages: 12 Published on: 1, January, 1976

    Abstract: Sets out the organizational arrangements in the Indian Airlines prevailing in 196871, and describes: a) the historical evolution of the corporation, b) relevant parts of the Air Corporation Act to indicate the governmental framework within which the organization operates, c) the organizational structure, and d) parts of the personnel policies. ... More

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  4. Shipping Corporation of India Limited (B)

    Authors: Kaul, Mohan; Mote, V L; Sheth, N R;

    Reference No: QM0084(B) Pages: 4 Published on: 1, January, 1976

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  5. Victor Gaskets India Limited (A)

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0101(A) Pages: 6 Published on: 1, January, 1976

    Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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  6. Sunrise Biscuit & Beverage Company (A)

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0154(A) Pages: 9 Published on: 1, January, 1976

    Abstract: A large consumer products company, which relies on direct distribution to the retail level, is concerned about the selling skills of its sales force in a competitive environment. Sales training in the form of short refresher courses is being proposed to upgrade selling skills. ... More

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  7. Mr. Lobo Buys a Trawler (Part I & II)

    Authors: George, P S;

    Reference No: CMA0382 Pages: 5, 6 Published on: 16, December, 1975

    Abstract: This is a case on investment analysis. An entrepreneur was considering the feasibility of buying trawlers. Based on the available data, he was convinced of the desirability of investing in trawlers. When he approached a bank for a loan, the bank manager questioned the profitability of the scheme. It was ... More

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  8. Small and Marginal Farmers and Landless Agriculturists Development Agency in Assam **

    Authors: George, P S;

    Reference No: CMA0373 Pages: 9 Published on: 4, October, 1975

    Abstract: This case is based on the estimation study on an SFDA/MFAL scheme in Assam. The case presents the targets achieved and some reasons for the shortfall in achieving the targets. It can be used to highlight the role of estimation as a management function. ... More

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  9. Poultry and Duck Farms in Assam **

    Authors: George, P S;

    Reference No: CMA0362 Pages: 12 Published on: 4, October, 1975

    Abstract: Describes the findings of an evaluation study of the poultry duck farms in Assam. The case can be used to illustrate the yardsticks for evaluating the performance of a programme. ... More

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  10. Western India Fisheries Corporation

    Authors: George, P S;

    Reference No: CMA0371 Pages: 12 Published on: 1, October, 1975

    Abstract: The case describes the various steps followed in conducting a marketing research activity for fish in an urban area. The results of the study are summarized. It can be used to illustrate the steps involved in marketing research and the possible uses of the research findings. ... More

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