Abstract
A large consumer products company, which relies on direct distribution to the retail level, is concerned about the selling skills of its sales force in a competitive environment. Sales training in the form of short refresher courses is being proposed to upgrade selling skills.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0154(A) |
| Title | Sunrise Biscuit & Beverage Company (A) |
| Pages | 9 |
| Published on | Jan 1, 1976 |
| Year of Event | 1974-1975 |
| Authors | Dholakia, Nikhilesh; |
| Area | Marketing (MAR) |
| Discipline | Operations Management, Strategic Management |
| Sector | Manufacturing |
| Country | India |
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