Reference No: ECO0024Pages: 12Published on: 1, January, 1964
Abstract: The note contains factual information regarding and role played by the Managing Agency system in the promotion, Financial and management of Indian business. The existing information o this system is document in this note which servers as a background reading material for "Flogging the Dead Horse Should the Managing
Agency ... More
Reference No: MAR0018Pages: 4Published on: 1, January, 1964
Abstract: In 1959, Mr. Vora's family, which has been in grain business, entered the business of processing and selling quick-cooking oats under the brand name Blossom. Even after effective improvements, sales remained sluggish and average below plant capacity. In spite of the losses, Mr. Vora was determined to succeed in this business. ... More
Reference No: MAR0056Pages: 10Published on: 1, January, 1964
Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More
Reference No: OB0003(A)Pages: 7 Published on: 1, January, 1964
Abstract: A description of the clerical staff of AIRTC job requirements, administrative setup, seating arrangements, and status factors. Students are to predict the emergent behaviour. ... More
Reference No: F&A0042Pages: 5Published on: 1, January, 1965
Abstract: Pertains to a talk delivered on 15th April 1964 at Bombay by Mr Grigori P, Joint Managing Director of Voltas Limited. This was part of a lecture series on "Financial Management" jointly organized by the Bombay Management Association and the Western India Regional Council of the Institute of Chartered Accountants of ... More
Reference No: ECO0026Pages: 10Published on: 1, January, 1965
Abstract: The case contains opposing view-point on the role of the managing agency system Indian business. It highlights the current controversy regarding the abolition of the managing agency system. The case attempts to familiarize the student with the salient point involved in the controversy regarding the future of the managing agency ... More
Reference No: BP0008Pages: 9Published on: 1, January, 1965
Abstract: This case is to follow the case "An Interview with a Young Businessman" (OB0019). It deals with the problems faced by the young man who wrestled with the ethics of management in the previous case. Students should evaluate his actions in light of his problems and his point of view ... More
Reference No: MAR0061Pages: 4Published on: 1, January, 1966
Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More