Reference No: MAR0110Pages: 20Published on: 1, January, 1974
Abstract: This case deals with application of quantitative techniques and models for decision problems in sales management, like sales compensation structure, quota determination, etc. ... More
Reference No: PSG0030(A)Pages: 2Published on: 1, January, 1974
Abstract: The first part of the case describes the remarkable growth of the oral contraceptive industry in China, which dates back to 1958. In China, It is estimated, 50 per cent of the contraceptive adopters may be using the pill. In India, too, the history of contraceptive pill research dates back to late 1950 ... More
Reference No: ECO0191Pages: 16 Published on: 1, January, 1974
Abstract: Discusses the stages through which a technician entrepreneur has passed. It gives a good account of how a project is prepared before giving it for financial assistance to a bank/termlending institution. ... More
Reference No: P&IR0030Pages: 8 Published on: 1, January, 1974
Abstract: This case describes the problems faced by the top management of a large organization following the chief executive's decision to use a computer for some important areas of management. In the background of these problems, Mr. Goyal, who has been charged with the responsibility of understanding and solving the problems, ... More
Reference No: OB0063Pages: 4Published on: 1, January, 1974
Abstract: This case is based on a series of interviews with the chief executive of a district panchayat. It describes the various functions expected to be performed by the executive and the various types of role conflict he experiences as a result of pressures generated from the state government as well ... More
Reference No: BP0054Pages: 25Published on: 1, January, 1974
Abstract: The history of the largest cable company in India is presented in the background of the growth of the power generation industry. Illustrates the limitations of the strategies of companies in industries with close linkage to national plans, competition with different sectors of the industry, and its rapid adaptation of ... More