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Most Popular cases

List of Most Popular Cases

  1. The Struggling Entrepreneurs: Case of SRD **

    Authors: Rao, T V;

    Reference No: OB0054 Pages: 2 Published on: 1, January, 1974

    Abstract: The life history of an entrepreneur who has a lot of potentiality, imaginativeness and ideas but who cannot put them into practice due to over?ambitiousness. An example of how he has been struggling to operationalize his ideas. ... More

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  2. The Oral Pill in India and China (B)

    Authors: Maru, Rushikesh M;

    Reference No: PSG0030(B) Pages: 3 Published on: 1, January, 1974

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  3. Joshi and Discipline (C)

    Authors: Sheth, N R; Shukla, H C;

    Reference No: P&IR0043(C) Pages: 2 Published on: 1, January, 1974

    Abstract: It describes the handling at the top management level of the appeal made by an employee against the decision taken by his officers. ... More

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  4. The Problem of Bashir's Transfer (B)

    Authors: Sheth, N R; Shukla, H C;

    Reference No: P&IR0058(B) Pages: 6 Published on: 1, January, 1974

    Abstract: This case is a sequel to The Problem of Bashir's Transfer (A) P&IR0058 case. It gives a running account of how the management reacted to an employee's request for cancellation of transfer and the subsequent series of events that took place at the instance of the employee, the management ... More

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  5. Geep Flashlight Industries Limited **

    Authors: Kuchhal, S C;

    Reference No: F&A0219 Pages: 4 Published on: 1, January, 1974

    Abstract: Emphasizes the issues in providing equity ownership to employees in a growing company. ... More

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  6. Roysenstien Breweries Limited

    Authors: Seshan, Suresh A; Mehta, Kiran J;

    Reference No: F&A0251 Pages: 7 Published on: 1, January, 1974

    Abstract: The chairman of the company has assured the shareholders of a minimum dividend following increase in the company's licensed capacity. The chief accountant and other senior executives analyse the market for beer, the demand potential, plus the structure and behaviour of material costs and operating expenses, to see if the ... More

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  7. Rate of Return from Sales Promotion **

    Authors: Swamy, Dalip S;

    Reference No: ECO0174 Pages: 7 Published on: 1, January, 1974

    Abstract: This case illustrates how the effectiveness of advertisement expenditures can be assessed; say, a model for sales of Voltas is set up and formalized sales of costbenefit analysis of advertisement expenditure. ... More

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  8. Packaged Goods India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0157 Pages: 33 Published on: 1, January, 1974

    Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More

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  9. Dudhsagar Dairy Limited

    Authors: Monappa, Arun;

    Reference No: P&IR0027 Pages: 13 Published on: 1, January, 1974

    Abstract: This case is a manpower planning exercise based on a cooperative dairy. It gives factual information about several variables like organization background, investment, sales, past manpower numbers and salary scales. The objective is to predict future managerial manpower requirements, suggest new positions and levels, and changes in the organization, if ... More

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  10. Polychem Limited**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0052 Pages: 17 Published on: 1, January, 1974

    Abstract: Describes the history and growth of an Indian company that was the first to manufacture polystyrene in the country. Useful in identifying the strategies and policies followed by the company and the evaluation of their results; provides a comparison with the Synthetics and Chemicals Case (BP0040) in terms of product, ... More

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