Reference No: ECO0183Pages: 17Published on: 1, January, 1974
Abstract: Discusses the inception-level problems faced by an electronics company. The change in the definition of a small-scale unit has apparently created problems in getting raw materials and foreign exchange allocated. The case also highlights the procedural aspects of industrial development and the role of various regulatory authorities. ... More
Reference No: MAR0122Pages: 10Published on: 1, January, 1974
Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More
Reference No: MAR0104Pages: 21Published on: 1, January, 1974
Abstract: The case presents a review of the marketing operations of a medium- sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More
Reference No: OB0047Pages: 2Published on: 1, January, 1974
Abstract: Career description of an entrepreneur from a poor family and with little education. This case brings out the role of precipitating factors in the development of an entrepreneur and his decision?making processes. ... More
Reference No: PSG0026Pages: 15 Published on: 1, January, 1974
Abstract: The case discusses how a medical officer of a PHC would attempt to utilize the concepts he has learned from a management course to improve the working of his PHC. It describes the steps he would take to achieve this objective (in the context of family planning activities of a ... More
Reference No: BP0054Pages: 25Published on: 1, January, 1974
Abstract: The history of the largest cable company in India is presented in the background of the growth of the power generation industry. Illustrates the limitations of the strategies of companies in industries with close linkage to national plans, competition with different sectors of the industry, and its rapid adaptation of ... More
Reference No: F&A0233(I)Pages: 16Published on: 1, January, 1974
Abstract: After developing the required understanding of a long range framework for more effective budgeting [described in L&T (D) and (E)], the General Manager (Finance) considers the time appropriate to have a hard look at the existing budgeting system in the organization. Several issues (e.g. the role of the ... More
Reference No: MAR0094(D)Pages: 18Published on: 1, January, 1974
Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More
Reference No: MAR0111Pages: 16Published on: 1, January, 1974
Abstract: The case is based on a survey report of blade users. Perceptions of various segments of users of razor blades are assessed in this survey. ... More
Reference No: P&IR0022(B)Pages: 4Published on: 1, January, 1974
Abstract: This case deals with the organizational problems arising out of the request of two employees for mutual transfer. Case (A) describes the issues relating to the matter at the lowest level of management. As the matter is not solved at this level, it is taken to the second level of ... More
