Most Popular cases

Authors: Nambudiri, C N S; Raman, K S;

Reference No: BP0056(A) Pages: 19 Published on: 1, January, 1974

Abstract: Describes the companys diversification programme and its rationale. Provides information for evaluating the choice of diversification and the results accomplished up to 1969. ... More

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Authors: Swamy, Dalip S;

Reference No: ECO0174 Pages: 7 Published on: 1, January, 1974

Abstract: This case illustrates how the effectiveness of advertisement expenditures can be assessed; say, a model for sales of Voltas is set up and formalized sales of costbenefit analysis of advertisement expenditure. ... More

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Authors: Sheth, N R;

Reference No: P&IR0055(A) Pages: 12 Published on: 1, January, 1974

Abstract: Describes the process of computerization and its organizational implications in an industrial undertaking. In Part A, the management's decision to install a computer and its acceptance at various managerial levels are brought out in a historical perspective. Part B describes the effects of computerization on industrial relations in the organization. ... More

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Authors: Mookherjee, S; Verma, Pramod;

Reference No: P&IR0068(A) Pages: 7 Published on: 1, January, 1974

Abstract: Reviews events in Indian Railways from February to June 1974. It raises some structural and process issues in the industrial relations system in Indian Railways. The role of the government as an employer is highlighted. ... More

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Authors: Mehta, S C;

Reference No: MAR0104 Pages: 21 Published on: 1, January, 1974

Abstract: The case presents a review of the marketing operations of a medium-sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More

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Authors: Vora, M N;

Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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Authors: Maru, Rushikesh M;

Reference No: PSG0030(B) Pages: 3 Published on: 1, January, 1974

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Authors: Kuchhal, S C;

Reference No: F&A0219 Pages: 4 Published on: 1, January, 1974

Abstract: Emphasizes the issues in providing equity ownership to employees in a growing company. ... More

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Authors: Anand, R K; Jain, Abhinandan K;

Reference No: MAR0094(D) Pages: 18 Published on: 1, January, 1974

Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More

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