Most Popular cases

Authors: Swamy, Dalip S;

Reference No: ECO0174 Pages: 7 Published on: 1, January, 1974

Abstract: This case illustrates how the effectiveness of advertisement expenditures can be assessed; say, a model for sales of Voltas is set up and formalized sales of costbenefit analysis of advertisement expenditure. ... More

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Authors: Shukla, H C; Sheth, N R;

Reference No: P&IR0022(B) Pages: 4 Published on: 1, January, 1974

Abstract: This case deals with the organizational problems arising out of the request of two employees for mutual transfer. Case (A) describes the issues relating to the matter at the lowest level of management. As the matter is not solved at this level, it is taken to the second level of ... More

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Authors: Monappa, Arun;

Reference No: P&IR0027 Pages: 13 Published on: 1, January, 1974

Abstract: This case is a manpower planning exercise based on a cooperative dairy. It gives factual information about several variables like organization background, investment, sales, past manpower numbers and salary scales. The objective is to predict future managerial manpower requirements, suggest new positions and levels, and changes in the organization, if ... More

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Authors: Vora, M N;

Reference No: MAR0111 Pages: 16 Published on: 1, January, 1974

Abstract: The case is based on a survey report of blade users. Perceptions of various segments of users of razor blades are assessed in this survey. ... More

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Authors: Thomas, Philip S; Prahalad, C K;

Reference No: BP0062 Pages: 21 Published on: 1, January, 1974

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Authors: Vora, M N;

Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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Authors: Maru, Rushikesh M;

Reference No: PSG0030(B) Pages: 3 Published on: 1, January, 1974

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Authors: Verma, Pramod;

Reference No: P&IR0064(B) Pages: 5 Published on: 1, January, 1974

Abstract: Case (A) P&IR0064(A) pertains to the payment of bonus in a textile mill. By changing the method of calculating depreciation, the management reduces the quantum of bonus. This is objected by the union. A strike is averted by the timely intervention of the manager. In Case (B), both ... More

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Authors: Kuchhal, S C;

Reference No: F&A0219 Pages: 4 Published on: 1, January, 1974

Abstract: Emphasizes the issues in providing equity ownership to employees in a growing company. ... More

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