Reference No: F&A0175(B)Pages: 23Published on: 1, January, 1970
Abstract: Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix. ... More
Reference No: MAR0084Pages: 18 Published on: 1, January, 1970
Abstract: The case presents a recorded dialogue between an insurance salesman and a prospect. Students are expected to evaluate the sales presentation made by the salesman, and are required to identify the special problems that an insurance salesman faces when calling on the prospects in view of the important differences that ... More
Reference No: F&A0133Pages: 18Published on: 1, January, 1970
Abstract: Deals with the problem of performance appraisal of branch agents in a bank. Five senior executives stationed at the head office annually rate the agents' personality traits, skills, and branch routine and work. The main objective of the appraisal system is executive development and promotion decisions. The appraisal is not ... More
Reference No: F&A0215Pages: 37Published on: 1, January, 1970
Abstract: Deals with the Ministry of Tourism's (and the consultant's) efforts to assess the profitability and performance of the hotel industry. An attempt to develop "uniform accounting" formats and a scheme of "inter- firm comparison" is described. Both involve controversial judgements by the consultant. A complex set of actual financial statements ... More
Reference No: F&A0036Pages: 17 Published on: 1, January, 1970
Abstract: Deals with a fraud by a partnership firm dealing as commission agents in cloth, and enjoying a hypothecation (and bills purchase) limit with Lakeview Bank against cloth bales in the process of despatch or in transit. The case describes the procedures for ensuring a healthy use of the limits and ... More
Reference No: ECO0157Pages: 12 Published on: 1, January, 1970
Abstract: During the period when the East India Company had a monopoly on the Indian trade, many British merchants used to come to India as free merchants. This case describes the business activities of one such free merchant. In many respects, the trials and tribulations experienced by Tomas parry represented those ... More
Reference No: F&A0122(B)Pages: 7 Published on: 1, January, 1970
Abstract: The accountant of Rekha Limited, a large Indian company, suggests certain changes in capital budgeting. He proposes the use of discounted payback period as a measure of investment worth and as a procedure for estimating the cost of capital the company should use as a discount rate for accepting project ... More
Reference No: BP0033(A)Pages: 16Published on: 1, January, 1970
Abstract: Relates to the role the top management of this public sector corporation should play in defining its objectives and policies in the context of its special relationship with the government. Details are given about its activities in various areas of foreign and internal trade and the manner in which it ... More
Reference No: F&A0174(C)Pages: 4Published on: 1, January, 1970
Abstract: Case (C) examines the role of a specialist in a bank, and analyses the way an agricultural scientist is absorbed within the traditional banking organization. ... More
Reference No: ECO0109Pages: 10Published on: 1, January, 1970
Abstract: The case illustrates the transitional phase in the growth of Indian business in the middle of the 19th century as also the primitive approach to business activities. In the class the case was used to emphasize how an unimaginative approach to profitmaking could bring doom to a successful career. ... More
Reference No: ECO0145Pages: 8Published on: 1, January, 1970
Abstract: The case illustrates the impact of education on the modernization of Indian business. It traces the growth of a business house which has been known for its efficiency and imagination. ... More
