Reference No: CMA0179Pages: 25Published on: 20, November, 1969
Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More
Reference No: CMA0162(A)Pages: 18Published on: 20, November, 1969
Abstract: This case deals with the government policy on fertilizer distribution and raise issues about the effectiveness of this policy and its implementation. The objective of this case is to acquaint the students with the problems of planning and implementation. ... More
Reference No: CMA0183Pages: 9Published on: 20, November, 1969
Abstract: This case is prepared from the research project entitled "Management of production distribution of hybrid Bajra seed in Gujarat." This is used to teach the concepts of demand elasticities and also the methodology to conduct surveys for dem estimates. ... More
Reference No: CMA0182Pages: 13Published on: 21, November, 1969
Abstract: This paper is prepared to identify the areas of modernization required in rice processing industries and also to show how capital budgeting technique could be useful as a tool for decision making. ... More
Reference No: MAR0084Pages: 18 Published on: 1, January, 1970
Abstract: The case presents a recorded dialogue between an insurance salesman and a prospect. Students are expected to evaluate the sales presentation made by the salesman, and are required to identify the special problems that an insurance salesman faces when calling on the prospects in view of the important differences that ... More
Reference No: MAR0147Pages: 6Published on: 1, January, 1970
Abstract: The brand share of the major product of the company is threatened as a result of heavy incentives offered to consumers by the competitors. The situation requires an immediate decision on the strategy the company should follow to protect its market share. The case can be used with both a ... More
Reference No: F&A0142Pages: 28Published on: 1, January, 1970
Abstract: Deals with the problem of handling an undisciplined employee at a bank's branch office. The employee, who is an active union member, has an unflattering performance record. Repeated memos from the branch manager fail to improve his performance. Ultimately, the branch manager, with the concurrence of the head office, conducts ... More
Reference No: BP0009(A)Pages: 14Published on: 1, January, 1970
Abstract: A small businessman faces many problems, and seeks ways to improve a business which is getting too big and complicated for a "oneman" operation. ... More
Reference No: F&A0089Pages: 6Published on: 1, January, 1970
Abstract: The Objective of this case is to have the students prepare financial Statements using the annual concept. Several transactions are included to illustrate prepaid expenses, accrued expenses and prepaid revenue.The Case has also served as a good Exam Case. ... More
Reference No: F&A0132Pages: 10Published on: 1, January, 1970
Abstract: The case deals with the problem of maintaining discipline in a major branch of a large bank. Employees stop work following the sudden breakdown of airconditioning equipment, leave the office, and mark incorrect time in the registers while leaving. The local union leaders stage a noisy demonstration within the ... More
Reference No: P&IR0021(B)Pages: 11Published on: 1, January, 1970
Abstract: Case (B) P&IR0021(B) describes an incentive scheme launched by the management apparently to provide higher job satisfaction to workers. This can be discussed in relation to the philosophy and practices of wage incentives in industry. ... More
Reference No: F&A0168Pages: 16Published on: 1, January, 1970
Abstract: Mr. Ramnath, an experienced businessman, works out a comprehensive scheme for developing his sixteen acre plot of land with expert help. He has now submitted his project to the Agricultural Finance Corporation for obtaining a loan towards the capital cost of the project and the working capital required for the ... More