Reference No: F&A0173Pages: 12Published on: 1, January, 1970
Abstract: The top management of the bank is disturbed about the low operating efficiency of its branches and the unsuitability of absolute profits as a basis for inter-branch performance evaluation. The chief of the O&M department comes up with a formula that develops an index for measuring inter-branch operating efficiency. ... More
Reference No: MAR0105Pages: 15Published on: 1, January, 1970
Abstract: The consultant helps the bank segment the environment in order to delineate groups of industries with potential as banking customers. This is an innovative use of market segmentation in a sector where it has not been tried before. As a basis for planning the bank must take the segmentation further. ... More
Reference No: ECO0082Pages: 14 Published on: 1, January, 1970
Abstract: Illustrates the transition of indigenous banking into modern banking system in a princely state in India. It also emphasizes the effect of environment on the growth of banking and the encouragement given by a princely state to such business. ... More
Reference No: F&A0138(A)Pages: 9Published on: 1, January, 1970
Abstract: Describes the formation of an employees' union in a large bank in which the management had adopted personal and social acquaintance as an important basis for recruitment at the clerical level. Management was at first indifferent to the union but recognized it after an agitation. Subsequently, meetings were held between ... More
Reference No: F&A0171(A)Pages: 21 Published on: 1, January, 1970
Abstract: Deals with the advertising strategy of a multinational financial institution. Apart from illustrating how FNCB's advertising strategy forms part of the overall corporate strategy, issues relating to the relationship between corporate and specific product advertising, and message and media strategy (including problems of measurement of advertising effectiveness) are raised. ... More
Reference No: F&A0143(D)Pages: 16Published on: 1, January, 1970
Abstract: The case describes the suggestions made by a consultant and his colleagues regarding the appraisal and promotion of officers in the bank. ... More
Reference No: F&A0175(B)Pages: 23Published on: 1, January, 1970
Abstract: Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix. ... More
Reference No: ECO0069Pages: 9Published on: 1, January, 1970
Abstract: The case represents the beginnings of the agency house in India and the link between this kind of business and the establishment of the managing agency system. ... More
Reference No: F&A0136Pages: 34Published on: 1, January, 1970
Abstract: A nationalized bank with a history of slow growth plans for a "big leap forward". The development plans can be examined in relation to the nature of existing manpower, the structure of union- management relations, the existing organization structure, and the economic realities of the total organization and its various ... More
Reference No: F&A0143(B)Pages: 8 Published on: 1, January, 1970
Abstract: Deals with the problems in introducing a formal appraisal system in the bank; brings out the constraints within which branch managers evaluate their junior colleagues, especially in the absence of well- defined evaluation standards; and indicates how old procedures may continue despite modern personnel practices. ... More
Reference No: F&A0174(C)Pages: 4Published on: 1, January, 1970
Abstract: Case (C) examines the role of a specialist in a bank, and analyses the way an agricultural scientist is absorbed within the traditional banking organization. ... More
Reference No: F&A0134Pages: 12Published on: 1, January, 1970
Abstract: The case deals with the efforts of the bank's O&M department to evolve work norms for assessing staff needs at the bank's branches, and discusses the practical problems faced by regional managers in this regard. ... More
Reference No: F&A0142Pages: 28Published on: 1, January, 1970
Abstract: Deals with the problem of handling an undisciplined employee at a bank's branch office. The employee, who is an active union member, has an unflattering performance record. Repeated memos from the branch manager fail to improve his performance. Ultimately, the branch manager, with the concurrence of the head office, conducts ... More
Reference No: F&A0174(A)Pages: 13Published on: 1, January, 1970
Abstract: Case (A) describes the process of extending banking operations into a traditionally backward rural area. It brings out the strategy adopted by the management of a major commercial bank for opening a rural branch and the branch manager's approach to the problem of communicating the benefits of banking to the ... More
