Most Popular cases

Authors: Mehta, S C; Vora, M N;

Reference No: MAR0061 Pages: 4 Published on: 1, January, 1966

Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More

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Authors: Vora, M N;

Reference No: MAR0006(B) Pages: 7 Published on: 1, January, 1966

Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More

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Authors: Goyal, R C;

Reference No: OB0127 Pages: 5 Published on: 1, January, 1966

Abstract: The note traces the growth of Industrial workforce and trade union in India. It was used in the class as basis for discussion. ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0068 Pages: 15 Published on: 1, January, 1966

Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More

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Authors: Goyal, R C;

Reference No: P&IR0060(A) Pages: 3 Published on: 1, January, 1966

Abstract: The case deals with disciplinary action on overstay of leave. Is termination of service justified? It is used as a basis for discussions. ... More

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Authors: Pathak, H N;

Reference No: ECO0096 Pages: 6 Published on: 1, January, 1966

Abstract: Describes how the traditional faith of a community interferes with investment criteria. ... More

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Authors: Kothari, K B;

Reference No: CMA0093 Pages: 1 Published on: 28, October, 1966

Abstract: The text is intended to raise the question of designing a strategy to secure changes in majority practices. ... More

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Authors: Malya, M Meenakshi; Patel, S M;

Reference No: CMA0056 Pages: 14 Published on: 1, November, 1966

Abstract: Use of present value analysis payback period annualized profit methods to aid decision making in Capital Budgeting. Requires note on Capital Budgeting by Jhon Dearden. ... More

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Authors: Malya, M Meenakshi;

Reference No: CMA0055 Pages: 3 Published on: 1, November, 1966

Abstract: An illustration of the use of transportation model in cost minimization. ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0062(D) Pages: 9 Published on: 1, January, 1967

Abstract: This is the fourth case in the series, describing the inferences drawn and the recommendations put forward by the research agency to the client. Students are expected to play the role of the decision maker and use the information to arrive at specific decisions. The question of reliability and relevance ... More

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