Reference No: ECO0091Pages: 11Published on: 1, January, 1967
Abstract: The case discusses the different alternative for investment at the macro level in the field of communication. The areas of investment involved in the case related to the investment in the television in the radio and the newspaper as alternative communication media. The case was used as part of problems ... More
Reference No: MAR0060Pages: 17Published on: 1, January, 1967
Abstract: The case revolves around the concept of the purchase decision making unit for industrial marketing. The participants are expected to identify the individuals of each decision making unit and their role in the purchase decision making process. A number of decision situations are described. Excerpts from the research study, "Purchasing ... More
Reference No: QM0029Pages: 7 Published on: 1, January, 1967
Abstract: Students are required to compute the relevant costs of existing methods of production, and compare them with the costs of an automated operation. ... More
Reference No: OB0058(C)Pages: 8 Published on: 1, January, 1967
Abstract: The case describes the interactions of the department heads in a group meeting. Although the meeting is supposed to be task oriented, a lot of interpersonal issues and inter?group tensions colour the discussions. The case helps to focus attention on the above issues before any reorganization is suggested. ... More
Reference No: F&A0076Pages: 15Published on: 1, January, 1967
Abstract: Delays have occurred in the commissioning of a new plant owing to rectifications. Problems arise about how expenses incurred after completion, but before the plant is operating satisfactorily, are to be shown in the annual reports. Students, after considering the verious viewpoints, have to suggest a way. ... More
Reference No: PROD0023Pages: 15Published on: 1, January, 1967
Abstract: The case is about a production control situation??how best to utilize the limited number of specialized automatic machines for production of (7 to 10) components of about twelve different designs of a single monopoly product having a limited number of customers but with a slowly growing demand. The machines are being ... More
Reference No: ECO0065(C)Pages: 11Published on: 1, January, 1967
Abstract: To evolve an approach which can provide guidelines for planning the optimal product mix and the best utilization of the company's facilities. To familiarize students with the use of the linear programming technique as a tool for resource allocation in business planning. ... More
Reference No: MAR0054Pages: 9Published on: 1, January, 1967
Abstract: This case- cu- note describes the problems in the pricing of ethical drugs. Participants are expected to evaluate the practices used by large pharmaceutical companies in pricing their products. The differences in pricing practices of multinational, and large and small Indian companies are highlighted. How brand preference gives a company ... More
Reference No: QM0026Pages: 6Published on: 1, January, 1967
Abstract: Pertains to capital budgeting. Students are required to make an investment analysis of the proposed installation of an automatic machine. ... More
Reference No: OB0058(A)Pages: 11Published on: 1, January, 1967
Abstract: This case is the first part of a three-part case. It describe the perception of the chief executive who is also the major stock-holder of the company about his subordinates. The case gives some incidents on which the chief executive bases his opinions as well as the perception of the ... More
Reference No: PROD0041Pages: 10Published on: 1, January, 1967
Abstract: The case describes a situation of deciding between alternative processes of manufacturing a particular part. Details about the methods of manufacture, the times involved and the cost are given so that a meaningful discussion about the relative merits of the alternative could be had. ... More
Reference No: F&A0062Pages: 2 Published on: 1, January, 1967
Abstract: A closely held company enters into a new foreign collaboration agreement. It must weigh the tax implications of alternative patterns of shareholding of the new company for Indian and foreign shareholders of the venture. Alternative assumptions of distribution of profits may be made to discuss the issue of shareholding pattern ... More
