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Most Popular cases

List of Most Popular Cases

  1. The Tebilized Campaign

    Authors: Mohan, Manendra;

    Reference No: MAR0280 Pages: 17 Published on: 1, January, 1983

    Abstract: The case deals with the problem of communicating special features of a trademark referring to processing of fabric to the target audience. A comprehensive research was commissioned by the company for obtaining data on behavioural characteristics and awareness of advertising for this and similar processes. The focus is on the ... More

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  2. Gujarat Orange Producers' Union: Operational Aspects (B)

    Authors: Singh, Amarjeet; Srivastava, U K;

    Reference No: CMA0571(B) Pages: 23 Published on: 1, January, 1983

    Abstract: The case is a continuation of Case (A). It explains the levels of decision-making, concerns at each level, and information flows. It raises the issues of management of information flows. ... More

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  3. Jagat Mills: Salary Exercise (A)

    Authors: Verma, Pramod;

    Reference No: P&IR0156(A) Pages: 5 Published on: 1, January, 1983

    Abstract: This exercise deals with the issue of salary revision due to inflationary trends and resultant disparities between the salaried staff and the wage earners. Part A provides the data, while Part B describes the methodology for decisionmaking. The case may be used as skill-building tool. ... More

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  4. Voltas Limited (A): Business Policy

    Authors: Vathsala, S; Tripathi, D;

    Reference No: BP0144(A) Pages: 17 Published on: 1, January, 1983

    Abstract: Describes the growth of Voltas over a 25-year period. The case identifies the significant changes in the companys strategies during this period. It highlights the challenges of the 1980s, and the opportunities and threats facing the company. ... More

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  5. Pain Balm Advertising Pretest

    Authors: Mohan, Manendra;

    Reference No: MAR0278 Pages: 16 Published on: 1, January, 1983

    Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More

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  6. A Methodology for Estimating Production Potentialities of an Area

    Authors: Singh, Gurudev;

    Reference No: CMA0578 Pages: 9 Published on: 1, January, 1983

    Abstract: Attempts to present a methodology for estimating production potentialities of an area based on analysis of micro production units. Aggregation model was developed to obtain population parameters such that contribution of changes in production technology could be estimated. The methodology also involves the adjustments for some variables such as size ... More

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  7. Voltas Limited (I): Strategic Planning of Control

    Authors: Jaikumar, V;

    Reference No: BP0144(I) Pages: 38 Published on: 1, January, 1983

    Abstract: Deals with a new control system designed to achieve the explicit goals spelled out by the management. The Case describes the development of the new system which is interlinked with the new decentralized setup, both of which take place in stages from 1981 and are not fully complete by December 1982. The ... More

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  8. Transfer of Ram Nihal (B)

    Authors: Verma, Pramod; Sen Gupta, Samresh;

    Reference No: P&IR0154(B) Pages: 3 Published on: 1, January, 1983

    Abstract: This case deals with the transfer of a sweeper-cum-chowkidar from a state allopathic dispensary to a PHC. The incumbent did not comply with the orders of the Deputy CMO. This resulted in undue correspondence without any positive results. Indiscipline had also been created, with the MO of that PHC defying ... More

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  9. Kerala Agricultural Development Project (B1): Special Agricultural Development unit - (SADU)

    Authors: Desai, D K;

    Reference No: CMA0584 Pages: 45 Published on: 1, January, 1983

    Abstract: This case pertains to project implementation and is a continuation of Kerala Agricultural Project (B) (CMA0539). It deals with the problems of implementation after mid-term appraisal. The Director of the Special Agricultural Development Unit is faced with the problem of assessing the impact on profitabilities of the project due to ... More

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